In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
Tag: Information Technology
Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team. Titled ‘Real Madrid Virtual World’, it is a multi-device application developed with technology of Astosch in collaboration with Microsoft. The objective is to provide an immersive, fresh way for… Continue reading Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament. For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Launched in early March as fans across the USA began filling out their brackets for the annual NCAA division 1 college basketball tournament, Adobe activated around the national obsession with an analytics based campaign aimed at helping fans ‘Hack the Bracket’. The campaign is built on the insight that every year millions of hoops… Continue reading Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Kicking off its 10-year International Olympic Committee partnership, the Alibaba Group rolled out its first Olympic brand campaign with emotional storytelling aimed at driving awareness of its support for small businesses. The strategic and creative concept aims to use sports to reinforce links between the company’s work with small businesses – showcasing just how powerful… Continue reading Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Samsung Unveils Netherlands Skating Team Wearable Tech ‘SmartSuit’ For Winter Olympics
A month before the start of the PyeongChang 2018, Samsung Benelux has unveiled a high-tech ‘SmartSuit and App’ combination which has been used by the Dutch skating team ahead of the Winter Olympic Games. The wearable tech suit, which has been developed in a three-way partnership between the Dutch Olympic team, Samsung and agency Cheil… Continue reading Samsung Unveils Netherlands Skating Team Wearable Tech ‘SmartSuit’ For Winter Olympics
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the IAAF World Athletics Championships with a public projection-led video of the great man running the streets of London. To further tie the campaign to the… Continue reading Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships. The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy
A day ahead of the start of the Champions Trophy tournament, the International Cricket Council (ICC) and tech partner Intel are rolling out a campaign promoting a set of revolutionary cricket technologies which are being launched during the competition. The 2017 Champions Trophy, held in England and beginning on 1 June, sees the debut… Continue reading ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy
LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
To leverage college hoops interest around the climax of March Madness, Intel’s ‘Final Four’ campaign is fronted by LeBron James and focuses on the brand’s 360-degree replay technology used through the tournament. Intel’s True VR is the ‘official virtual reality provider of the NCAA’ and the campaign supports Intel as it ups its virtual… Continue reading LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
RBS 6 Nations Partner Accenture Adds Machine Learning, VR & Apps To Data-Led Rugby Insights
The 2017 tournament sees Accenture in its sixth year as the ‘official technology partner of the RBS 6 Nations Rugby Championship’ and this year’s real-time data led activation includes not just an improved official tournament app, but also an enhanced data dashboard as well as an on-site installation that enables fans to broadcast their own… Continue reading RBS 6 Nations Partner Accenture Adds Machine Learning, VR & Apps To Data-Led Rugby Insights
Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Tech-savvy basketball star Aaron Gordon teamed up with tech giant Intel for a spectacular ‘drone dunk’ at the Verizon Slam Dunk Contest during the 2017 NBA All-Star Weekend. During the 18 February Verizon Slam Dunk Contest, a core highlight of the 2017 NBA All-Star Weekend at the Smoothie King Center in New Orleans, Gordon… Continue reading Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
