While AT&T aims to inspire and excite fans in the F1 experience through its Red Bull Racing sponsorship by displaying a Red Bull F1 car at its in-store showcase at AT&T outlets in Austin, San Antonio and Dallas, its flagship activation event was at the Exxon Mobile sponsored Austin Fan Fest event. Here the… Continue reading AT&T’s ‘Red Bull Pit Wall’ At Inaugral US F1 GP Fan Fest
Tag: Information Technology
IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
This online promotional film focused on how IBM is using its SmartCloud platform to improve Wimbledon’s website design is part of the brand’s wider marketing push to showcase its All England Lawn Tennis Club suite of business computing solutions to the business world. Long term Wimbledon sponsor IBM is leveraging its 2012 Wimbledon… Continue reading IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
Being frank, open and honest with your customers is the only long term way of keeping their trust – even in the wake of scandal and tragedy. This seems to be the approach that GoDaddy.com, the sponsors of the IndyCar Challenge, has taken after the devastating death of driver Dan Wheldon. The web… Continue reading GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
Intel Sponsors Of Tomorrow: Re-mastered @ LNDN Design Festival
Intel is repurposing its ‘Remastered’ project at September’s London Design Festival with an interactive reinterpretation of Matisse’s Dancers. Remastered’s debut at a three day exhibition in One Marylebone in London saw the brand provide a platform for a set of contemporary artists to create and show digital interpretations of works by Turner, Dali,… Continue reading Intel Sponsors Of Tomorrow: Re-mastered @ LNDN Design Festival
IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
IBM has activated its right as sole sponsor of ITV’s coverage of the Rugby World Cup in the UK is dominated a set of idents with messaging based on the tech brand’s ‘Smarter planet’ positioning. Each bumper, sandwiching all ITV ad breaks from rugby coverage through the tournament, features an odd rugby couple… Continue reading IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
Intel Curates Its Own & You’re Own ‘Museum Of Me’
Why sponsor an exhibition when a brand can create its very own museum – and one that offers personalised exhibitions for just about everybody? Well everyone who has online access, a computer and a Facebook page. Intel’s Museum of Me creates a personalised gallery of any individual’s Facebook friends, interactions, photos and locations… Continue reading Intel Curates Its Own & You’re Own ‘Museum Of Me’
Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Wimbledon’s new 3D broadcast partner Sony is revisiting its iconic ‘Balls’ TVC with a new TV spot and online film promoting its Wimbledon partnership. 2011 saw Sony join Wimbledon’s team of suppliers – all Wimbledon sponsors are part of its Suppliers Programme – by signing up to be the tournament’s 3D partner. … Continue reading Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Intel & HP Back ‘The LeBrons’ Cartoon Web Show
Intel and HP have teamed up with NBA superstar LeBron James to back his internet cartoon series The LeBrons. Miami Heat number one star and the game’s biggest current name is launching his own animated series to be screened on YouTube and his own site www.lebronjeames.com. Opening in the Spring, all proceeds generated… Continue reading Intel & HP Back ‘The LeBrons’ Cartoon Web Show
