Samsung activates its partnership with Australian Netball by launching an emotional ‘Train Like a Diamond’ virtual reality experience enabling fans to sees just what it is like to train with the national team. Samsung, a major sponsor of the Australian Diamonds national squad, aims to give netball lovers a close-up, in-person team training experience.… Continue reading Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Tag: Information Technology
AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
Wix.com Activates MCFC Tie-Up With Online Spot & Social City Rewards
Web development provider Wix.com has partnered with Manchester City FC in a sponsorship deal promoted through a player-led webfilm and offering fans rewards for brand engagement. The website development platform has linked with Manchester City’s parent company, City Football Group (CFG) in a deal that sees it become the official website design and hosting partner… Continue reading Wix.com Activates MCFC Tie-Up With Online Spot & Social City Rewards
Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
For a major Grammys campaign, website design platform Squarespace partnered with singer Leon Bridges – a nominee for Best R&B album and a bona fide customer with a spearhead film. The activation, developed with Austin-based agency Preacher, explores Bridges’ path to fame from washing dishes and playing coffee shops and bar gigs last year… Continue reading Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
Serena Williams Talks With IBM Watson In Australian Open AI Activation
IBM is activating its rights as an official partner of the Australian Open, with a Serena Williams fronted campaign focusing on its Watson artificial intelligence programme (which also drives its Grand Slam tennis data service). The tech and consulting company’s tournament campaign is spearheaded by a commercial featuring Williams in conversation with IBM Watson… Continue reading Serena Williams Talks With IBM Watson In Australian Open AI Activation
Intel & Gaga Activative Recording Academy / The Grammys Partnership
The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga. In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership
Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
Following their recent $25m sponsorship deal, Samsung has teamed up with Rihanna for an innovative campaign teasing the release date of her new album via an immersive digital experience. The release date of the pop superstar’s eighth studio album, called ‘Anti’, is available to fans who can complete a set of cryptic puzzles hosted… Continue reading Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
Ricoh’s #2PoliteForBusiness ATP World Tour Finals Ticket Giveaway
ATP Platinum Partner Ricoh despatched a street team of suited-and-booted ‘Polite Businesspeople’ to walk the streets of London and offer tennis fans a chance to win tickets to the sold-out ATP World Tour Finals at the O2 Arena. The traditionally-dressed City-style brand ambassadors – wearing bowler hats and pin-stripe suits – walked the streets… Continue reading Ricoh’s #2PoliteForBusiness ATP World Tour Finals Ticket Giveaway
NFL Yahoo Livestream Over Delivers Viewers, But Why Did Most NFL Skip The Show?
Yahoo’s groundbreaking NFL live stream – a free, real-time internet whole game broadcast – was closely watched by league sponsors and in-game advertisers for signs as to whether this was a one-off experiment or the future of sports broadcasting. The first-of-its-kind event was promoted across multiple platforms both by the league itself via its… Continue reading NFL Yahoo Livestream Over Delivers Viewers, But Why Did Most NFL Skip The Show?
Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names. At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs. These young Rhode Island filmmakers (and best friends) travel to Los Angeles to meet and interview athletes, coaches, and supporters all aiming to achieve their personal… Continue reading Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
