Tag: Hashtag

FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart

At the start of September, the Fédération Française de Football (FFF) relaunched its ‘Retour Au Foot / Back to Football’ campaign to inspire and support amateur football in France at the start of the new autumn season   As the grassroots game restarts across the country after the summer break, the FFF campaign sets out… Continue reading FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart

Nike #Airmaxline Campaign Lures Sneakerheads To Wait In The World’s First Instagram Queue

Nike tapped in to committed Korean Sneaker Head passion for queuing up for the latest limited edition trainer release with a campaign designed to create the world’s first hashtag queue.   The campaign, developed in partnership with digital agency PostVisual (part of JWT), encouraged sports shoe fashion fanatics to wait in an Instagram social media… Continue reading Nike #Airmaxline Campaign Lures Sneakerheads To Wait In The World’s First Instagram Queue

Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest

To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia.   Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest

Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest

UEFA Champions League official beer sponsor Heineken activated in the final host city Milan by blending outdoor and social through a ticket contest called ‘The Final Hashtag’.   Heineken’s marketing team worked in harness with Publicis Italy during the second half of May to place hundreds of billboards around Milan all bearing a very, very… Continue reading Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest

Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours

As Tour de France fever heats up, Oakley is tweaking its ongoing, global, multi-sport ‘One Obsession’ campaign to focus on cycling – with new work rolling out fronted by twin bike ambassadors road racer Mark Cavendish and bike messenger Chas Christanson.   A few weeks before Le Tour’s Grand Depart, the Luxottica owned specs brand… Continue reading Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours

NBA Players Union Rolls Out #EverydayDad Fatherhood Initiative

The start of the summer and the opening of the NBA Finals sees the National Basketball Players Association (NBPA) Foundation invites fans to follow #EverydayDad – its new video series featuring NBA fathers and their children.   With Father’s Day only a few weeks away, the NBA players’ union released the first video in what… Continue reading NBA Players Union Rolls Out #EverydayDad Fatherhood Initiative

Continental & England Women’s Team On The #RoadToCanada

As England’s women’s football team step up their preparation for FIFA’s 2015 World Cup, Football Association partner Continental Tyres has been rolling out its first-of-its-kind ‘Road To Canada’ campaign fronted by four stars of the current squad.   The brand, who’s multi-property partnership with the women’s game in England includes the England Women’s Team, The… Continue reading Continental & England Women’s Team On The #RoadToCanada

Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign

As part of its ongoing G50 initiative to celebrate ‘50 years of fuelling champions’, Gatorade’s campagn reviving its iconic ‘Be Like Mike’ ad reached a crescendo with a set of new remixed spots and Be Like Mike experiences.   It’s been 23 years since the original commercial created the template for the contemporary athlete ambassador… Continue reading Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign

Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session

CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle.   The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session

ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland

In the build up to the ICC Cricket World Cup 2015, the ECB calls for fans to get behind the England team through its hashtag-led #LoveEngland campaign.   Launched in early February England fans are encouraged to post their own inspirational team talks, videos, pictures and messages on social media using #LoveEngland.   A selection… Continue reading ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland

State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans

The NBA’s official insurance partner State Farm activated around the All-Star Weekend with a fascinating social media and digital campaign that actually assisted New York All-Star Weekend attendees.   The brand continued its ongoing ‘National Bureau Of Assists’ initiative (a play on the word ‘assists’ – which in basketball refers to a pass that leads… Continue reading State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans