McDonald’s has finally unveiled some of the first outdoor executions of its everyman-focused London 2012 activation called ‘We All Make The Games’. Unlike most of sponsors, McDonald’s has waited much longer before launching its campaign. Perhaps to ensure that the fast food giant’s UEFA Euro 2012 sponsorship activation has enough breathing space of… Continue reading McDonald’s ‘We All Make The Games’ UK Olympic Campaign
Tag: TV spot
British Gas Backs British Swimming With ‘Free Swims’
British Gas continues to leverage its position as the principle partner for British Swimming with its integrated ‘Free Swims For Britain’ campaign. Brand ambassador and star British Olympic swimmers Rebecca Adlington and Keri-Anne Payne front the campaign creative. The central TV spot uses Psyop animation to create realistic cartoon depictions of the… Continue reading British Gas Backs British Swimming With ‘Free Swims’
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
Vodafone F1 Superhero Drivers In Comic Campaign
In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix. The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign
EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
Tier One London 2012 national sponsor EDF Energy is rolling out an athletics-themed campaign promoting its Olympic-focused reward scheme ‘Thank Yous’. Starring its recently produced CGI ‘blob’ brand character, the LOCOG sustainability partner fronts a new 30-second spot that shows the brand character dreaming of athletics and then joining a glittering dance troupe… Continue reading EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
P&G’s Global Olympics Ad: ‘Mum Is Best & Hardest Job’
Being a mum is the hardest job in the world. But it is also the best! This is the message (and tagline) that lies at the heart of the global strand of P&G’s multi-faceted, global/local London 2012 campaign. A flagship series of TV spots, which continues the FMCG giant’s ongoing umbrella ‘Thank… Continue reading P&G’s Global Olympics Ad: ‘Mum Is Best & Hardest Job’
Mars’ FA Euro 2012 Work Based On Penalty Miracle
Mars, official sponsor of the Football Association (FA), has launched its Euro 2012 campaign with a TV ad that leverages England’s ‘penalty-shootout’ history at major international tournaments. The creative stars a Mars bar chomping steward who steps in for England’s injured keeper and reverses the historical norm by producing heroic saves to defy the… Continue reading Mars’ FA Euro 2012 Work Based On Penalty Miracle
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme
