New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’. The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
Tag: Fund Raising
IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
The international Olympic Committee (IOC) has launched a new, integrated, global brand campaign called ‘Become The Light’ that encourages people to share their exercise activity through the Olympic Channel, promote the concept of ‘Olympism’ and light-up a refugee camp The campaign will run up until the 2018 PyeongChang Winter Olympics and its broad objective is… Continue reading IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
MLB sponsor T-Mobile led the group of advertisers trying out Fox’s six-second commercial experiment during the 2017 World Series and results suggest that these new short-form spots boosted viewer engagement metrics like ‘brand recall’, ‘message recall’ and ‘likability’. T-Mobile used the new microspot, six-second format to promote its hurricane relief initiative during Fox’s telecast… Continue reading T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
Lucozade Sport’s ‘Made To Move’ Instagram Charity Donation Incentivises London Marathon Runners
Lucozade Sport, the official hydration partner of the Virgin London Marathon, is rolling out a new competition for race participants offering them a chance to scoop £1000 for their chosen charity as part of the sports drink’s ongoing ‘Made to Move’ campaign. This new strand of the initiative sees Lucozade Sport ask runners to… Continue reading Lucozade Sport’s ‘Made To Move’ Instagram Charity Donation Incentivises London Marathon Runners
Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign
TCS New York City Marathon sponsor Asics ran a 2016 cause campaign that encouraged participants to make a positive social impact through their running by adding an ‘Extra Mile’ to their workout and to the marathon itself. In addition to working with Footlocker on the ‘Real Lives. Real Runners’ campaign, Asics To commemorate… Continue reading Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign
Nike Goes ‘Back To The Future’ (Again) With Self-Lacing Sneaker Raffle For Michael J Fox Foundation
Nike’s ‘Mag’ self-lacing trainers, which first appeared in Back To The Future, are finally here: but the sports retailer has only made 89 pairs which it is selling in a sweepstakes to raise funds for the Michael J Fox Foundation 27 years after the movie smashed box office records, five years after Nike built… Continue reading Nike Goes ‘Back To The Future’ (Again) With Self-Lacing Sneaker Raffle For Michael J Fox Foundation
Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Aviva Donates Norwich City Shirt Sponsorship To Red Cross For Last Home Game
For the final home game of the Barclays Premiership, UK insurer Aviva donated its shirt sponsorship space on Norwich City’s kit to the British Red Cross. As part of its cause work, Aviva handed over its rights to the kit logo space to the British Red Cross for Norwich City’s penultimate game against Manchester… Continue reading Aviva Donates Norwich City Shirt Sponsorship To Red Cross For Last Home Game
CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
World Cancer Day, 4 February, is a global event aimed at uniting the world in the fight against cancer and this year Cricket South Africa (CSA) urged its commercial partners, broadcasters and opponenets to join the team’s campaign against the disease for the Pink One Day International against England. Held at Johannesburg’s Wanderer’s Stadium… Continue reading CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
Paralympics GB’s Donation #Supercharge Drive For Rio 2016
It’s an Olympic/Paralympic year and in January the Great Britain Paralympics Team launched an upbeat, integrated fundraising initiative in support of its Rio2016 campaign called #Supercharge. The objective behind the British Paralympic Association (BPA) campaign – it’s biggest public funding drive ever – is to generate support and raise team funds for the upcoming… Continue reading Paralympics GB’s Donation #Supercharge Drive For Rio 2016
Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Australian cricket legend Steve Waugh’s ‘Captain’s Ride’ cycling campaign for his foundation linked up with Fitness First on an innovative digital experience that enabled members of the health club to join the inaugural Captain’s Ride from the gym’s excercise bikes thorugh virtual reality headsets. The Steve Waugh Foundation’s ‘Captain’s Ride’ is a 920km bike… Continue reading Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
BoA & Ortiz Thank Veterans At MLB World Series Game 1
The World Series Community Initiative for Game 1 of this year’s Fall Classic was dedicated to veterans & military families and revolved around the ‘Welcome Back Veterans’ initiative and events were spearheaded by the culmination of Bank of America’s ‘Express Your Thanks’ campaign. In addition to the associated on-field pregame ceremony and a set… Continue reading BoA & Ortiz Thank Veterans At MLB World Series Game 1
