Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Tag: Europe
Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’. The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
BMW, the official car of the Ryder Cup, got one over its old rival Mercedes (which has a relationship with the US Team) with a convincing European win and a clever, innovative and integrated campaign to boot. Showing its understanding that The Ryder Cup is one of those rare properties at which every single… Continue reading Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
Bolt Fronts Visa Europe WC Work & Samba Celebrations Lead Its Global Campaign
Visa splits its international World Cup activation between a Bolt-Fronted European campaign and a global web hub initiative focusing on international samba celebrations. While local markets run individual competitions primarily across social platforms. Visa Europe is another Brazil 2014 sponsor fronting its international (Europe and beyond) World Cup activation with its star athlete… Continue reading Bolt Fronts Visa Europe WC Work & Samba Celebrations Lead Its Global Campaign
Pepsi Offers Drinks4Skills Via Gaming Vending Machine
In the US and Europe Pepsi is rolling out hybrid vending machines offering interactive gaming experiences that reward soccer skills with free drinks as part of its evolving #FutbolNow World Cup ambush campaign. The #FutbolNow drinks dispenser blends functionality with gaming: using motion-sensor technology from Microsoft Kinect to track fans’ football flicks and tricks –… Continue reading Pepsi Offers Drinks4Skills Via Gaming Vending Machine
European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
Man against Machine (or, more specifically, elite sportsman versus humorous robot) is a tried and tested format and The European Tour is the latest to adopt it as a creative approach for its new campaign. First there was Gary Kasparov tackling IBM’s Deep Blue chess computer, now there is golfing superstar Rory Mcllory taking… Continue reading European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
RBS Enhances ‘Six Nations Rugby Live Challenge App’
RBS has unveiled the latest version of its rugby Live Challenge App to coincide with the weekend kick-off of the 2013 Six Nations. Once again the tournament’s anchor partner is challenging rugby fans to test their knowledge of the sport pre-, during and post-game. The tournament’s official app from title sponsor RBS offers… Continue reading RBS Enhances ‘Six Nations Rugby Live Challenge App’
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online insights tool not only provides ‘Keys To The Game’, play-by-play insights during games and analyses player-by-player performance, but it also employs predictive analytics to identify three… Continue reading IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
RBS Six Nations Live Challenge Gaming App
With the trend for dual screening stretching out across the entire sponsorship space, it is now the turn of European rugby fans to use a second screen to participate live alongside the 2012 Six Nations Tournament via an interactive app called the RBS Six Nations Live Challenge. Throughout the match, the app challenges… Continue reading RBS Six Nations Live Challenge Gaming App
Oakley’s You Vs Cavendish Digital Race Challenge
Fans of customised, first person sports films, interactive games and the Tour de France will love Oakley’s new digital campaign which gives players the chance to race against sprint king and green jersey winner Mark Cavendish. ‘You Vs’ is the sunglasses giant’s most innovative piece of cycling activation this summer. It’s a stylish… Continue reading Oakley’s You Vs Cavendish Digital Race Challenge
Durex Targets Youth Via MTV Dance Sponsorship
Durex launches a pan European on-air sponsorship of MTV dance show ‘Dance Floor Charta’ as part of a wider campaign to reverse existing brand perceptions that it is an ‘old fashioned’ brand among 18 to 24-year-olds. The campaign, orchestrated by McCann Erickson, came after Durex research found that (despite its brand leadership position) young… Continue reading Durex Targets Youth Via MTV Dance Sponsorship
