MLB broadcast partner Fox launches a multi-media campaign to support its 2015 World Series coverage with a Homer (and a Bart, a Marge, a Maggie and a Lisa) Simpson. At the of the broadcaster’s integrated campaign for the Fall Classic match-up between the New York Mets and the Kansas City Royals (starting 27 October)… Continue reading Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot
Tag: Advertising
Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
The week before the new NBA season tip-off, Under Armour rolls out its latest basketball campaign fronted by current MVP Steph Curry wearing his latest UA signature shoe the ‘CurryTwo’. Led by a spearhead spot, the campaign is built around the question of how long it takes to change the game of basketball (the… Continue reading Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake. September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Chase’s ‘Mastering The Open’ Spans Endorser & Fan Content, New Viewer Experiences & Education
Chase activates its US Open rights with an immersive fan experience that spans social content, player interviews and onsite activity. JP Morgan Chase, which is in its 34th year as a sponsor of the event, has created a ‘Mastering The Open’ digital hub as the central platform for its tournament activation The digital… Continue reading Chase’s ‘Mastering The Open’ Spans Endorser & Fan Content, New Viewer Experiences & Education
Wilkinson Leads SocGen’s Integrated ‘Because We Love Rugby’ RWC Countdown
Through the summer Societe General’s RWC campaign kicked up a gear with several new activation strands – from brand ambassador appearances and a multi-media digital hub, to an experiential city tour and a train wrap – as the countdown to the start of the tournament began in earnest. Indeed, in May this increased activation… Continue reading Wilkinson Leads SocGen’s Integrated ‘Because We Love Rugby’ RWC Countdown
Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work
Skoda’s multi-strand, integrated Tour De France campaign combines general brand awareness and positioning advertising, with specific activation based around its sponsorship of the race’s Green Jersey and also the launch of its new Skoda Superb. The multi-channel activation campaign in 2015 marks the 12th time that the VW-owned car brand has partnered with the… Continue reading Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work
Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Stella Artois is rolling out a new campaign, ‘Perfect Flight’, leveraging its Wimbledon partnership by blending advertising and experiences that revolve around the All England Club’s very own ‘Rufus the Hawk’. The official beer and cider of The All England Tennis and Croquet Club’s tournament has launched a new TV spot to spearhead a… Continue reading Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and behind-the-scenes look at the players, managers and fans. The campaign, which is the debut effort by new MLB agency Anomaly, plays on the widely used… Continue reading MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
Classifieds website Gumtree.com leverages its UK sponsoring of this year’s Channel 5 series of Celebrity Big Brother with a campaign that makes the programme’s furniture the star of the show. The partnership activation is led by a set of creative idents featuring everyday items mirroring the typical antics of Big Brother housemates and bringing… Continue reading Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
Papa John’s, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated offer-led advertising and social media campaign to coincide with the start of the 2014/2015 NFL season. The campaign, which will utilise television, radio, digital, activation and promotional marketing, is the first major work from Grey… Continue reading Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
Lucozade Sport Builds Brazil 2014 ‘Conditions Zone’ Pitch
England national team sponsor Lucozade Sport has created ‘Conditions Zone’: an indoor 5-a-side pitch simulating the heat and humidity the side will face at Brazil 2014. Developed with agency FastTrack, the state-of-the-art ‘Conditions Zone’ sports space, erected in London’s Canary Wharf and boasts 32 degrees temperature and 76% humidity. The initiative… Continue reading Lucozade Sport Builds Brazil 2014 ‘Conditions Zone’ Pitch
