Budweiser’s has begun rolling out its Brazil 2014 FIFA World Cup sponsorship campaign – ‘Rise As One’ – which ‘celebrates the moments that unite and inspire fans’ around the world. The campaign is described by the brand as a ‘holistic creative platform, is fronted by a global launch commercial developed in partnership with agency… Continue reading Bud’s Global FIFA World Cup Campaign – ‘Rise As One’
Tag: Advertising
NBA New Season ‘Big Is On’ Youth/Fan Experience Work
It was the rights owner itself that launched the first campaign for the new 2013/14 basketball season, as the National Basketball Association (NBA) rolled out a new pre tip-off campaign called ‘Big Is On’. Led by a major TV commercial, developed by agency Goodby Silvertstein & Partners, featuring cameos from 11 young stars from… Continue reading NBA New Season ‘Big Is On’ Youth/Fan Experience Work
Bud Light’s National NFL ‘Dilemma’ Ads & Local Team-Logo Packs
Bud Light, the official beer sponsor of the National Football League, is kicking off the new season by again pairing its beer and the nation’s most popular sport in a fan-centric campaign The new work includes fresh TV creative and both NFL and team-specific packaging. Bud Light’s new NFL TV campaign is led… Continue reading Bud Light’s National NFL ‘Dilemma’ Ads & Local Team-Logo Packs
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched with just a couple of month’s to go before the start of London 2012, Great Start is essentially a UK coaching initiative. It aims to inspire… Continue reading Gillette’s ‘Great Start’ Facebook Coaching Grants
