Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with those nominated invited as VIP guests to December’s Premier League game against Arsenal at Old Trafford and three of them also benefiting from a unique augmented… Continue reading Frontline Heroes – TeamViewer & Manchester United
Tag: Virtual
NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection
Leveraging the start of the ICC T20 World Cup, mid-October saw London-based digital experience and events company NFTIE team up with cricket legend Sunil Gavaskar for the release an official collection of NFTs based on his career highlights. The initiative, which saw Gavaskar become the first Indian cricketer offer a personal NFT collection, was… Continue reading NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection
Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
In the last week of September, global IT services giant TCS launched a campaign promoting its official 2021 Virgin Money London Marathon app to promote the brand, it’s race partnership and to drive app downloads through the iOS App Store and Google Play Store focusing on its role in the event’s ‘revolutionary approach’ to mass participation. The… Continue reading Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
On 3 April Arsenal FC official betting sponsor Sportsbet.io launched the club’s first fully virtual, augmented reality match day programme to bring the matchday magazine experience into fans’ living rooms. The initiative, which was developed in harness with sports, entertainment and PR agency Fuse, was designed for tablet on which the user can trigger… Continue reading Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
US Open AR – Deloitte & US Open / USGA
Developed in response to the 2020 US Open being played late in September at Winged Foot (NY) without any fans due to Covid-19 restrictions, USGA partner Deloitte teams across the globe collaborated to build an engaging, immersive AR app enabling the world’s golf fans to experience all 18 holes in near real-time 3D. Territory:… Continue reading US Open AR – Deloitte & US Open / USGA
Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The Freeze’. ‘The Freeze’ is one of the most popular and best known in-game attractions in US sports: at every Braves home game since 2017 fans… Continue reading RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Dos Equis sets out to ‘Save our Saturdays’ by encouraging consumers and college football fans to text ‘SOS’ to be in with a chance of scooping its branded bag of tailgating swag. The Heineken-owned brand, the official beer sponsor of the College Football Playoffs, has launched the new promotion, to connect with fans feeling… Continue reading Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
With a week to go before the reworked 2020 Virgin Money London Marathon, the title sponsor rolled out a social activation strand based around brand ambassador and Olympic gold medalist Sir Mo Farah curating its latest #PeoplesPlaylist by sharing his own personal training playlist. Promoted via a series of social posts across the brand’s channels and on the multiple Olympic… Continue reading London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running. The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
