Puma Brazil’s #EKINGPELÉ initiative is built on the proposition that it was a privilege for all those lucky enough to see Pelé play live and the current generation is all the poorer for having to relive his skills only through news reports, videos and photos. So the sportswear brand, working with agency Havas/BETC Sao… Continue reading Puma Brazil #EKINGPELÉ Marks 50th Anniversary Of 1000 Goals Via Virtual Gaming Challenge
Tag: Virtual
Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Jaguar Land Rover is partnering with virtual band Gorillaz guitarist Noodles as a global ambassador for a new campaign celebrating the auto brand’s electric vehicle technology and its new Panasonic Jaguar Racing Formula E team. The campaign objective is to aims to highlight the auto outfit’s green technologies, address the global skills gap in manufacturing… Continue reading Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
As the 2016 US Open gets under way, the spearhead of sponsor American Express’ integrated and multi-faceted leverage ‘Like A Pro’ programme led by an immersive ‘Pro Walk’. Aiming to build on its reputation for leveraging the latest technology to create unique and memorable fan experiences, the payments and credit card outfit has created… Continue reading Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
Tate & Minecraft Build Game Virtual Art Collaboration
Who hasn’t dreamed of stepping inside a painting and exploring its world? A new art/gaming alliance will now make that dream possible. In an unlikely creatively partnership between the UK’s Tate Gallery and the construction game Minecraft has resulted in ‘Tate Worlds: Art Re-imagined For Minecraft’ – a set of Minecraft ‘maps’ that… Continue reading Tate & Minecraft Build Game Virtual Art Collaboration
EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’
With no real hockey to watch, Electronic Arts (along with partner ESPN) urged fans to turn to virtual hockey. EA Sports leveraged the NHL lockout right from the September launch of its official NHL 13 game (the only game officially licensed by the NHL and the NHL Players Association) up until the dispute was… Continue reading EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’
Samsung’s Social, Physical & Virtual Everyone’s Olympics
Mid May sees Samsung leverage its Olympics rights by rolling out a new Facebook app which aims to enable users to get up close and personal with the Games. The idea behind the initiative is to bring the claims to life in a customised way by serving each individual user with personalised content based… Continue reading Samsung’s Social, Physical & Virtual Everyone’s Olympics
