Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Tag: Media Partnership
Clean Jersey Swap – Tide & NFL
P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product and leveraged the US trend for washing clothes more often during the pandemic through a Peyton Manning fronted integrated NFL activation running through September 2020 and February 2021 which kept alive the post-game player jersey swap tradition after it was banned by the league’s special… Continue reading Clean Jersey Swap – Tide & NFL
‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project
With a blend of eSport, a hand sanitizer cause initiative and individual rider efforts, Team Ineos has sought to keep the profile of the team and its sponsors high in the absence of any action on the actual road. A key strand of the strategy saw Team Ineos link up with Zwift to create… Continue reading Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project
Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020
Mini USA linked with with Paper Magazine on a digital campaign called #DoItForTheDrive which celebrated International Women’s Day 2020 by telling the story of the 1962 Tulip Rally adventure of legendary female rally driver Pat Moss. Moss, whose family were all successfully racing drivers, delivered the first ever rally victory for Mini. A… Continue reading Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020
Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.
Brazilians, as every sports marketer knows, love football and soccer supporters know that watching football and drinking beer go together like strawberries and cream But what happens when you settle down at home to watch your team and realise that you don’t have any beer in your fridge? Based on the knowledge that… Continue reading Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.
Secret Deodorant Rolls Out Conversation-Starting ‘The Secret Kicker’ Super Bowl Spot
Secret Deodorant’s conversation-starting Super Bowl ad, titled ‘The Secret Kicker’, will air during the official Super Bowl Pregame Show and it aims to kick-start dialogue around the possibility of women playing at football’s highest level – the NFL. Starring US soccer players Carli Lloyd and Crystal Dunn, the P&G women’s deodorant brand spot starts… Continue reading Secret Deodorant Rolls Out Conversation-Starting ‘The Secret Kicker’ Super Bowl Spot
IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson analyses millions of data sources on more than 1,900 players across 32 teams every single day and this statistical resource blends with traditional statistics and expert analyst insights arms team owners with data-based game information – both in the real and the fantasy football worlds. To showcase the length football experts and… Continue reading IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
Confused.com aimed to offer a fresh perspective on the sport of rugby through its on air idents supporting its ITV Rugby World Cup sponsorship. In tandem with World Rugby sponsor Land Rover, the financial services comparison site is the joint-headline sponsor for both ITV and STV’s japan 2019 Tournament broadcasts. To run as ad break… Continue reading Confused.com Plays On Japanese Philosophy In ITV Rugby World Cup Bumper Idents
Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents
As the new Premier League season kicked off on 9 August, Just Eat rolled out its first wave of idents activating its new BT Sport sponsorship based around bad lip reading. This is Just Eat’s first ever BT Sport sponsorship tie up and the idea behind the creative series is to replace football commentary… Continue reading Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
