A slew of marketing directors all round the world are jumping on the bicycling bandwagon and leveraging the Tour de France as they aim to engage with the event’s affluent, passionate and growing fanbase On the official side of sponsorship, Australian Tour broadcaster SBS is building on last year’s 24% rise in viewing figures… Continue reading TdF Snapshot: Ambushers, Teams & Media Partners
Tag: Media Partnership
Buxton’s Anglo-Australian NewsCorp Ashes Activation
In the pre-Ashes build-up during late June and early July Buxton Mineral Water partnered with NewsCorp-owned newspapers The Times and The Australian to launch the first ever joint Anglo-Australian campaign of its type – titled ‘Who’s Got The Bottle’. Buxton, the England and Wales Cricket Board’s official water supplier, is running a parallel paper… Continue reading Buxton’s Anglo-Australian NewsCorp Ashes Activation
Captains Front Wolf Blass Sky Sports Ashes Alliance
With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
Molsen Canadian’s Hockey Champs Mobile Wake Up Call
Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A Day’ competition which offers fans a chance of a lifetime to experience the NHL hockey players lifestyle. Simply by registering for the Molson Insider programme… Continue reading Molsen Canadian’s Hockey Champs Mobile Wake Up Call
Bud Beer Mats Link To FA Cup Augmented Reality App
Many English football fans share the same dream, one they have had since an early age, to lift the famous FA Cup at Wembley. US beer brand Budweiser is making this dream a reality – well an augmented reality anyway. Budweiser, the lead sponsor of the FA Cup, used the FA Cup… Continue reading Bud Beer Mats Link To FA Cup Augmented Reality App
