A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
Tag: Product Placement
Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
The current partnership between the Sony Xperia mobile handset and Made In Chelsea sees the product so embedded into the programme that the deal effectively sees the handset become a member of the show’s cast. Sony signed up as the show’s first product placement partner in April and now Series 8 of E4’s hit… Continue reading Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
Sharapova, Rizzle Kicks & Evian’s Wimbledon Video
Evian has harnessed Maria Sharapova and pop stars Rizzle Kicks to create a music video called ‘Tell Her’ that forms the core of the official water brand’s Wimbledon 2014 partnership activation. The film, developed by agency Kameleon, is both the centrepiece of Danone brand’s new tournament-focused viral campaign and the new video for the… Continue reading Sharapova, Rizzle Kicks & Evian’s Wimbledon Video
Mercedes’ Nintendo Mario Kart Product Placement Ad
It may be more of a product placement and a product launch alliance, but Mercedes’ partnership with Nintendo sees its GLA Crossover feature in the new ‘Mario Kart 8’ game. Not only did the German upmarket automaker’s new GLA Crossover appear alongside the legendary cartoon character at its Japanese launch event, but more interestingly… Continue reading Mercedes’ Nintendo Mario Kart Product Placement Ad
Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
Perhaps the stand out strand of Samsung marketing at this year’s Oscars was the product placement in-show stunt that saw host Ellen Degeneres use a Note 3 device to shatter Twitter records by live posting a celebrity-fuelled selfie. The real time, multi-star placement did what it set out to do – become the most… Continue reading Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
When the zombie apocalypse comes, it seems what we really need is a customised Hyundai. Hyundai, a long-standing sponsor of AMC hit TV show The Walking Dead, has built a strong activation heritage the stretches far beyond simply supplying vehicles for the show’s shoot. Its latest initiative offers fans the chance to create… Continue reading Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3. A fleet of Audi models features in the film: most notably billionaire inventor Tony Stark (Iron Man) played by Robert Downey Jr drives the all electric Audi R8 e-tron prototype, while is assistant Pepper… Continue reading Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Heineken’s SkyFall ‘Crack The Case’ Sponsorship
Heineken’s ‘Crack The Case’ spearheads the beer brand’s Skyfall activation and fronts a reported $45m investment in the 23rd James Bond film. Making the most of Heineken’s extensive rights package, which includes a wealth of Bond benefits from star appearances to product placement, the creative features Skyfall stars Daniel Craig and Bérénice Marlohe… Continue reading Heineken’s SkyFall ‘Crack The Case’ Sponsorship
Henkel’s Big Brother Product Placement Deal
Right Guard (deodorant) and Theramed (toothpaste) will be amongst the Henkel brands stocked in the latest UK ‘Big Brother’ house as part of a product-placement deal. The product placement initiative, which will also include got2b styling products and Gliss shampoo, are part of a £2m partnership between the parent group Henkel and Channel 5.… Continue reading Henkel’s Big Brother Product Placement Deal
Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
Detergent brand Tide has acted fast to make the most of its surprising, high profile exposure at last week’s Daytona 500. In what seemed like a bizarre moment in the race, Fox cameras focused track marshals using Tide laundry detergent to clean the track up after a massive jet dryer explosion mid race.… Continue reading Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
