Leveraging spiking rugby interest ahead of the start of the 2018 NatWest 6 Nations, Welsh Rugby Union shirt sponsor Isuzu has launched the #GetRugged Isuzu Rugby app – a one stop shop for rugby fans. The app, developed in harness with RightNow Digital, offers welsh rugby and tournament focused social media content: blending Isuzu’s… Continue reading WRU Shirt Sponsor Isuzu Launches New Fan App To Sit At The Core Of Its #GetRugged Activation
Tag: Wales
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls
Late November saw Vauxhall team up with eight international footballers to give Home Nations fans a FaceTime call to thank them for their support and build excitement ahead of the Russia 2018 World Cup. The auto giant, the official sponsor of all four UK national teams until 2017, expanded its ongoing #GetIn initiative across… Continue reading Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls
Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers
Early September sees the Welsh FA relaunch ‘Together Stronger’ ahead of the team’s match against Moldova as it seeks to continue to revolutionise the perception of Welsh football. The refreshed identity sees host country Russia provide the starting creative point for the campaign graphics. Agency Designroom Sport stuck with the successful ‘Together Stronger’… Continue reading Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers
Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Admiral, the insurance company and shirt sponsor of the Welsh rugby team, is leveraging the Rugby World Cup through a viral of its choir singing the Welsh anthem in the heart of England territory. Welsh rugby classic ‘Hen Wlad Fy Nhadau’ (‘Land Of My Fathers’) was performed flashmob-style in London’s Victoria Station is led by… Continue reading Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Dove Men+Care activates its home nations rugby union rights through the autumn internationals series with a campaign called #ScrumTogether which is led an emotive spot – fronted by a set of stars from each nations, including Sam Warburton, Cian Healy, Greg Laidlaw and Owen Farrell – reading an adaptation of the Rudyard Kipling poem ‘If’.… Continue reading Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Guinness Long Form Ad Home Nations Rugby Storytelling
November’s autumn internationals see Guinness kick off its home nations rugby campaign led by a set of four short films about inspirational figures – one from each country – running under the brand’s ongoing umbrella ‘Made Of More’ big idea. Guinness sponsors all the home nations’ rugby unions and each ad in the campaign… Continue reading Guinness Long Form Ad Home Nations Rugby Storytelling
Accenture Analytics App Offers 6 Nations Insights
Accenture, in the second year of its role as the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship, has launched its official championship mobile app to promote its analytics expertise by providing fans with match insights. This year’s app is an enhanced version of the 2012 model with a… Continue reading Accenture Analytics App Offers 6 Nations Insights
Samsung Backs Wakestock Festival’s RFID Wristbands
Samsung teamed up with RFID outfit Intellitix to make July’s Wakestock Festival a ticketless event with micro-chipped wristbands in use for entry and payment across the event. Thus the sponsor enabled Wakestock to become the first festival to use wristband technology in this way making it perhaps the most technically advanced outdoor European music… Continue reading Samsung Backs Wakestock Festival’s RFID Wristbands
RBS Brands Link On Grass Roots RugbyForce Launch
RBS Group, in a rare campaign that combines each of its individual consumer facing brands, announced in early January 2012 to launch this year’s grassroots rugby union initiative RugbyForce. Developed in partnership with sponsorship agency Synergy and launched simultaneously at London’s Twickenham Stadium (with ambassador Tom Wood) and at Waunarlwydd RFC in Wales (with… Continue reading RBS Brands Link On Grass Roots RugbyForce Launch
