Summer 2021 saw PepsiCo’s Gatorade sports drink launch a mobile video series aimed at engaging student athletes (a key target demographic throughout the sports drink brand’s history) in collaboration with the school sports training video platform Hudl. Gatorade integrates its own branding into Hudl – which was developed as a video platform for coaches… Continue reading Gatorade Engages US Student Athletes With Hudl ‘Skills & Drills’ Video Series
Tag: Video Series
Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
As the 2021 Indian Premier League got underway on 9 April, BCCI partner Cred launched its latest activation called ‘Great For The Good’ with creative fronted by Indian cricket icon Rahul Dravid and actor Jim Sarbh. The comic launch spot from the credit bill paying platform starts with stylish star of stage and screen… Continue reading Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Hays Worldwide, the Official Recruitment Partner of Manchester City, teamed up with sport and entertainment agency We Are Fearless to create a new strand of its ‘Behind Every Goal’ campaign which draws on parallels between the world of elite football and the world of work. The international recruitment company’s activation is built around a… Continue reading Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
AFL Sponsor Wolf Blass Launches ‘Beyond Footy’ Social Video Series Ahead Of Season Restart
The last week of May saw wine brand Wolf Blass leverage its status as an official partner of the AFL to roll out a series of short, three-minute spots which go behind the scenes with some of the league’s stars. Launched to leverage the 11 June season restart, the campaign sees AFL champions Charlie… Continue reading AFL Sponsor Wolf Blass Launches ‘Beyond Footy’ Social Video Series Ahead Of Season Restart
#KhelKhushiyonKa – JSW Steel & Delhi Capitals
JSW Steel leveraged the IPL 2020 and its principal sponsorship of the Delhi Capitals to reach a broader and wider mass market demographic than its previous marketing through its social-first #KhelKhushiyonKa campaign – fronted by star player Rishabh Panti and including video series and fan contests – which gave fans a chance to celebrate, participate… Continue reading #KhelKhushiyonKa – JSW Steel & Delhi Capitals
#MeriTeamMeriLeague – YES Bank & IPL
To leverage its IPL sponsorship through 2019, YES BANK created an integrated, multi-channel activation programme aimed at engaging Micro, Small and Medium Enterprises (MSME) customers which included its own YES BANK PREMIER LEAGUE tournament played in stadiums across 10 cities and supported by an in-person masterclass series and comic, video-led social media content (promoted via… Continue reading #MeriTeamMeriLeague – YES Bank & IPL
Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range
The New Year saw Adidas set out to smash stereotypes surrounding the perfect fitness body type by designing a new, inclusive sizing range for women all different shapes, lumps and bumps and promoting it through an integrated ‘Reimagine Sport’ campaign. Developed in harness with regular agency Iris, the initiative and the range essentially sets… Continue reading Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range
Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
Blending a range of smart technologies – including voice modulation (VM), artificial imagery and intelligence (AI) and computer generated imagery (CGI) – ‘Project Stand Red’ sees main sponsor Standard Chartered celebrate legendary Liverpool FC manager Bob Paisley’s 100th birthday. Project Red was created to commemorate 100 years since the birth of Bob Paisley OBE… Continue reading Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
‘Ireland’s Ball’ – Vodafone & IRFU
An activation from the IRFU’s principle partner Vodafone, which ran during the lead-up period to the 2019 Rugby World Cup and was based around a unique rugby ball, celebrated the diversity of modern Irish society and linked the fans at home to the players in Japan. Objective In the lead-up to the 2019 Rugby World… Continue reading ‘Ireland’s Ball’ – Vodafone & IRFU
Timberland Grows #NatureNeedsHeroes With ‘Your City, Your Nature’ Artists Video Series
A new social video series campaign, called ‘Your City, Your Nature’, from the outdoor retailer builds on its ‘Nature Needs heroes’ global platform, launched earlier this year. Working with agency Pereira O’Dell, the ‘Nature Needs Heroes’ platform is based on a commitment to a greener world and which seeks to engage a young, urban,… Continue reading Timberland Grows #NatureNeedsHeroes With ‘Your City, Your Nature’ Artists Video Series
Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
A sub-campaign within Nike’s ongoing ‘Sport Changes Everything’ changing communities through sport initiative, Chicago-Style focuses on showing off the city’s unique sports personalities, values and sense of style The city’s famous blue collar, hard-nosed attitude and its distinct culture feature in a multi-platform campaign which sets out to explore and showcase what makes Chicago… Continue reading Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
Dove Men+Care Launches ‘Care For Every Position You Play’ Video Series With Top Rugby Stars
Launched on 09 Sep 2019, 10 days ahead of the start of the Rugby World Cup 2019, Dove Men+Care rolled out a new global ambassador led video series focusing on the theme of parenthood. Featuring some of the world’s biggest rugby stars, the Parenthood v Rugby film series explores the parallels between professional rugby… Continue reading Dove Men+Care Launches ‘Care For Every Position You Play’ Video Series With Top Rugby Stars
