A new campaign from Betsafe, called ‘Ovecome The Odds’, pits football against rugby as it aims to establish once and for all which sport involves greater skill. This video content series leverages the betting brand’s partnerships with Manchester City FC and Saracens RFC and features several players from both clubs. The videos see… Continue reading Betsafe Leverages Man City & Saracens Alliances For ‘Overcome The Odds’ Video Series
Tag: Video Series
Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered
The social network for athletes, Strava, is rolling out a new multi-platform ‘Athletes Uncovered’ campaign that aims to showcase how social media has stopped being real, and encourages its athletes to go against the grain. The initiative rallies against social media’s continued curation and the pressure to filter out reality and only share a… Continue reading Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered
Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
As the Northern hemisphere rugby season reaches its climax with the European Cup and Lions speculation ramps up, Adidas Rugby launches a new global campaign called ‘Next Is Everything’. Developed in harness with New Zealand headquartered agency Augusto, the initiative features several big name stars (such as England’s Maro Itoje and Anthony Watson, France’s… Continue reading Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
Nike Running has launched a stark new text-based campaign – with simple white text on a plain black background with a simple robotic voiceover – urging viewers to stop wasting their time on pointless social media, screen-based nonsense and get outside to run instead. The sportswear behemoth’s approach is akin to a Trainspotting-style rant… Continue reading Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Big name sports star endorsers – including JJ Watt, Karl-Anthony Towns, Bryce Harper, James Rodriguez and a pair of commentators – set out to shame unsuspecting Gatorade drinkers in a series of hidden camera street stunt spots. The series, called ‘Burn It To Earn It’, continues where the 2015 ‘Sweat It To Get It’… Continue reading Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Whitehall & Simmons Swim Spot Sees Samsung ‘School Of Rio’ Switch Focus To Paralympics
Team GB sponsor Samsung has extended its ongoing ‘School Of Rio’ campaign video series with a swimming spot that switches focus from the Olympic to the Paralympics. Like previous films in the series, the latest video features sports stars showing comic front man Jack Whitehall the ropes: this time Paralympic swimmers Ellie Simmonds and Susie… Continue reading Whitehall & Simmons Swim Spot Sees Samsung ‘School Of Rio’ Switch Focus To Paralympics
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Boring Milner Stars In Man City Video Advent Calendar
Inspired by the parody @BoringMilner Twitter account, utility player James Milner played up to his ‘dull’ image in a brilliant spoof Christmas video that was the standout piece of creative within the official Manchester City Advent Calendar. Milner’s acting versatility certainly impresses as the 28-year-old midfielder is interrupted whilst reading a book called ‘Avoid… Continue reading Boring Milner Stars In Man City Video Advent Calendar
