Scottish mountain bike super star Danny MacAskill teamed up with Adidas Five Ten bike sub-brand and Scottish sports content studio Cut Media for a new YouTube project called #WheelieWithDanny created to demonstrate the joy of two wheels and showcase incredible bike talent from around the world – old and new. The social video showcases… Continue reading Adidas Five Ten & Mountain Bike Star Danny MacAskill Crowd-Source ‘Do A Wheelie’
Tag: Short Film
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create a young, 11-year-old Tendulkar. Running through March and April to leverage the 2022 iteration of the Indian Premier League (IPL), the campaign’s aim is that,… Continue reading Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA in particular have on global culture. Developed in harness with creative agency Droga5 New York, directed by award-winning director and music producer Maceo Frost and… Continue reading NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
ASICS Champions Constant Evolution, Forward Movement & Relentless Energy In ‘Always In Motion’ Campaign
A new ‘Always In Motion’ campaign in early March saw sportswear giant ASICS SportStyle champion forward movement and evolution to tell the brand’s sports style story through the hypnotic interplay of creative vision and constant motion. The creative brief from ASICS was to introduce the SportStyle core values of ‘Timeless Legacy’, ‘Relentless Innovation’ and… Continue reading ASICS Champions Constant Evolution, Forward Movement & Relentless Energy In ‘Always In Motion’ Campaign
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
On 25 January, days ahead of the start of Beijing 2022, the International Olympic Committee (IOC) unveiled a ‘Stronger Together’ short film across its digital and social channels to build hype ahead of the Winter Olympic Games and express global athlete solidarity. The spot, which runs with the copy line “Every rise, every fall, every… Continue reading IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
At the start of August, athletic wear brand Lululemon launched a multi-channel ‘Being Well’ campaign promoting its new menswear collection which drew from Oscar Wilde. Devised to attract more men to the retailer, the poetic creative quotes sections from Wilde’s Selfish Giant short with copy stating ‘My own garden is my own garden” as… Continue reading Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’ Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
In tribute to First Nations’ people, Surfing Australia and agency BWM Dentsu launched a short film called ‘Welcome To Sea Country’ which rolled out during Reconciliation Week and explores the indigenous meaning of the Irukandji name and design for the Australian Surfing Team which is heading to Tokyo 2020. The film features cinematic shots… Continue reading Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
