The German sportswear brand created a Puma Endorphin Store which prescribed shoppers exercises while also promoting its new LQD CELL trainer. The initiative, which opened in the Protein Studio in Shoreditch, was created in partnership with Virtue (Vice’s creative agency). The idea and the pitch to visitors to the shop is to swap… Continue reading Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
Tag: London
Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
July saw the energy drinks brand Tenzing stage its first-ever Clean Air Run in order to to mark the launch of the company’s new Clean Air Tool for runners. This new Clean Air Run initiative allows health-conscious runners to attend weekly runs in London alongside a member of the Tenzing team. The debut… Continue reading Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
Nike Swim Teams Up With Swim Dem Crew For UK Parliament Hill Pond Masterclass & Campaign
Swim Dem Crew, an inner city swim club that believes in the power of community, hosted a masterclass with Nike Swim at the famous Parliament Hill Lido in north London. This collaboration with Nike’s swimming division set out to highlight the degree to which swimming can be a powerful force which brings people and… Continue reading Nike Swim Teams Up With Swim Dem Crew For UK Parliament Hill Pond Masterclass & Campaign
Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
Another strand of Nike’s expansive, multi-phase and multi-market Women’s World Cup marketing programme sees the sportswear behemoth launch a custom in-store activation and digital tool which aims to enable supporters to create personalised posters of themselves as a soccer star. The customisable experiential initiative is installed in flagship stores in key cities – including in Amsterdam,… Continue reading Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Three weeks ahead of the first service at Wimbledon 2019, the tournament’s official automotive partner Jaguar leveraged its right through the launch of the world-first ‘Ace Pace Wimbledon Edition App’ which measures fans’ serves using smart phone technology as they compete to win Wimbledon tickets. The app, which is a leading edge strand in… Continue reading Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience. The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
The highly stylised, black and white graphic visual identity for the 2018 World Chess Championship has been generating plenty of interest and comment since the final head-to-head tournament began in London on 9 November. World Chess, the rights-holder to FIDE’s World Championships, worked with Moscow-based design consultancy Shuka to create what is described as a ‘thoughtful… Continue reading World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
Adidas Opens Glitch Branded Pop-Up Chicken Shop In London To Launch New Prep Pack
Late September saw Adidas turn a chicken shop in East London into a pop-up promotion for its new ‘Glitch Prep Pack’. All of the shops touchpoints were rebranded for the launch event: including signage, bespoke staff uniforms, food boxes, wet wipes, napkins, bags, the menus and the neon sign outside the takeaway too. … Continue reading Adidas Opens Glitch Branded Pop-Up Chicken Shop In London To Launch New Prep Pack
Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
Nike’s latest blockbuster spot blends sport with music and culture in an attempt to mobilise Londoners through a dynamic, breathless ad featuring a galaxy of stars and citizens fronting a new campaign that is designed to showcase and support the vast array of athletic activities undertaken by those living in the UK capital. Spearheading… Continue reading Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
For the spearhead live launch event for its new FlyteFoam Fast Series, ASICS hosted a unique 60m sprint contest across the glass bridges high above London at the top of the iconic Tower Bridge. The sportswear brand transformed the bridge’s two panoramic high-level glass walkways into stylish sprint tracks to create an experience for a… Continue reading ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
ATP Media linked up with partner Sony Playstation and IT and consulting outfit Infosys to offer fans a virtual reality tennis experience in the Fanzone at the Barclays ATP World Tour Finals at London’s O2 arena. Using PlayStation’s new VR headset, the fan experience features a blend of real court images, live TV match coverage, augmented… Continue reading ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
