Another interesting and technically complex eco sponsorship scheme is Philips’ award winning five-year partnership with London’s National Theatre. This environmentally friendly focused lighting partnership runs under the Dutch electrical giant’s Sense and Simplicity big idea was just such an example. The brand provided technology and equipment worth £500,000 to replace the theatre’s external and… Continue reading Philips & National Theatre Eco Lighting Link
Tag: London
Sony Walkman Backs Kiss Audience Station Takeover
This experiential radio sponsorship aimed to generate buzz about Sony’s Walkman MP3 products in the lead up to Christmas saw the radio brand temporarily remove all of its regular presenters and hand the station over to its listeners. The background to the initiative saw Sony face up to a problem with the Walkman brand… Continue reading Sony Walkman Backs Kiss Audience Station Takeover
Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
An experimental theatre troupe, Mammoth Music Theatre, has linked up with Swedish uber retailer IKEA to stage a domestic drama-themed opera – Flatpack. It is a new opera about furniture and everyday domestic life. This form of brand backed theatre is being staged at Ikea’s Wembley superstore and is performed in a public… Continue reading Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
Tate Modern’s Street Art backed by Nissan Qashqai
Nissan’s overarching ‘Urbanproof’ campaign for the Qashqai model revolves around Street Art and Free Riding. Nissan supports Street Art because it believes this movement re-interprets the urban environment in the same way the Qashqai does. To activate this approach, Nissan partnered with the Tate in London for a Street Art Exhibition used the Tate… Continue reading Tate Modern’s Street Art backed by Nissan Qashqai
Eurostar’s Digital National Gallery St Pancras Show
Eurostar and the National Gallery partnered to create Station Masters – the world’s first interactive digital art gallery for international travellers. An exhibition for the millions of rail passengers passing through the London station heading for mainland Europe. Located in Eurostar’s St Pancras departure lounge, Station masters is an interactive gallery displaying a selection… Continue reading Eurostar’s Digital National Gallery St Pancras Show
Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
Premium jeweller Van Cleef & Arpels joined forces with high end private banking brand Coutts & Co to co-sponsor the Royal Ballet’s new production of Balanchine’s Jewels. A real case of synergy between sponsor, rights owner and event (not to mention consumer demographic). The fit for Van Cleef was ideal and the sponsorship… Continue reading Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
