British Gas continues to leverage its position as the principle partner for British Swimming with its integrated ‘Free Swims For Britain’ campaign. Brand ambassador and star British Olympic swimmers Rebecca Adlington and Keri-Anne Payne front the campaign creative. The central TV spot uses Psyop animation to create realistic cartoon depictions of the… Continue reading British Gas Backs British Swimming With ‘Free Swims’
Tag: London 2012
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
P&G Switch From Mum To Dad In Father’s Day Olympic Ad
P&G temporarily shifted the focus of its Olympic activation messaging from ‘Thank You Mum’ to ‘Thank You Dad’ to coincide with Father’s Day. It celebrates ‘dads’ and the role they play in supporting their children, whether as father, mentor, coach or just number one fan. The initiative is part of a wider… Continue reading P&G Switch From Mum To Dad In Father’s Day Olympic Ad
BA’s ‘Home Advantage’ Team GB Integrated Campaign
British Airways ran a flagship TV spot during Euro 2012’s England v Ukraine match on 13 June to promote its Team GB Olympic partnership campaign ‘Home Advantage’. The patriotic spot, which strikingly shows a BA plane taxiing through London streets and past London landmarks bringing supporters to the Olympic Park, features the The… Continue reading BA’s ‘Home Advantage’ Team GB Integrated Campaign
EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
Tier One London 2012 national sponsor EDF Energy is rolling out an athletics-themed campaign promoting its Olympic-focused reward scheme ‘Thank Yous’. Starring its recently produced CGI ‘blob’ brand character, the LOCOG sustainability partner fronts a new 30-second spot that shows the brand character dreaming of athletics and then joining a glittering dance troupe… Continue reading EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
Beckham’s Ode To Joy Viral Is ‘Galaxy Note’ Perfect
A rare combination of physical and technical skill? Just luck? Or clever CGI? Judge for yourself after viewing Samsung’s new online film promoting its latest Galaxy Note and starring David Beckham. Part of its ongoing Olympic sponsorship activation, the new web video shows Beckham recreating the melody of Beethoven’s ‘Ode to Joy’… Continue reading Beckham’s Ode To Joy Viral Is ‘Galaxy Note’ Perfect
Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
To coincide with the kick off of Euro 2012, UEFA global partner adidas launches a new fan portal on photo blogging site Tumblr. The initiative will see adidas use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch. The adidas-backed official Tumblr football profile is… Continue reading Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
MINI Britalian Job Short Film Pushes Team GB Partnership
To promote its partnership with Team GB and Paralympic Team GB, MINI has released a short film called ‘Britalian Job’ which updates the classic 1969 movie by bringing its spirit to London 2012. The film stars several British sporting legends attempting to track down a motorcycle-riding thief who has stolen Olympic gold medals,… Continue reading MINI Britalian Job Short Film Pushes Team GB Partnership
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ campaign within its ‘Go World’ Olympic programme. Unlike the earlier ‘behavioural change’ aims of the previous UK Olympic work, this global campaign has more of… Continue reading Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched with just a couple of month’s to go before the start of London 2012, Great Start is essentially a UK coaching initiative. It aims to inspire… Continue reading Gillette’s ‘Great Start’ Facebook Coaching Grants
Samsung’s Social, Physical & Virtual Everyone’s Olympics
Mid May sees Samsung leverage its Olympics rights by rolling out a new Facebook app which aims to enable users to get up close and personal with the Games. The idea behind the initiative is to bring the claims to life in a customised way by serving each individual user with personalised content based… Continue reading Samsung’s Social, Physical & Virtual Everyone’s Olympics
Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Cadbury’s every innovative London 2012 sponsorship activation clocked up another first this week when it became the first brand (alongside Pepsi Max) to air a Shazam-enabled advert on the UK TV. Running during Simon Cowell’s ‘Britain’s Got Talent’ final on Saturday evening (12 May), the official Olympic treat sponsor and the Pepsi brand… Continue reading Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
