Beckham’s Ode To Joy Viral Is ‘Galaxy Note’ Perfect


A rare combination of physical and technical skill? Just luck? Or clever CGI?


Judge for yourself after viewing Samsung’s new online film promoting its latest Galaxy Note and starring David Beckham.


Part of its ongoing Olympic sponsorship activation, the new web video shows Beckham recreating the melody of Beethoven’s ‘Ode to Joy’ by kicking footballs against an interactive wall of drums. Beckham uses the Galaxy Note, a device Samsung is positioning as a mobile and tablet hybrid, to arrange the kicking sequence to produce the right melody.


The LA Galaxy player and Team GB Olympic hopeful also uses the phone’s innovative ‘S Pen’ to annotate a photograph and post it on Facebook.


The film, which was created by Cheil USA and produced by Tool, is being seeded internationally across owned, paid and earned media channels (including Beckham’s own Facebook page which has 18 million fans).


The electronics giant is using the former Manchester United and Real Madrid footballer as its main London 2012 Olympic brand ambassador.


Which seems a particularly good match for this product as Beckham now plays soccer ion the US for the LA Galaxy.


And, because it’s Beckham, this kind of viral work inevitably gets picked up by the world’s press.


This campaign for the Galaxy Note is part of the brand’s umbrella Olympic ‘Take Part’ work.


As well as a range of advertising and brand ambassadorial initiatives (see previous case study), this will also see Samsung demonstrate its latest products (including the Galaxy Note), in the Olympic Village and throughout London for the duration of the London 2012 Olympic and Paralympic Games.




We are wavering on the side of clever and copious editing, but either way the technology is certainly impressive and the viral is quite fun.






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