Blockbuster new TVC featuring a slew of big name brand ambassadors promotes adidas’ official 2012 kit supplier status – but how many of these stars will actually be competing in London? The spot, which includes Messi, Beckham, Rose and even Katie Perry, unites a number of adidas sub-brands alongside ‘Originals’. The aim is… Continue reading Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
Tag: London 2012
Greatest Show On Earth > 2012 Ticket Sale
Lloyds, the banking partner of London 2012, has worked in parallel with Locog to promote the launch of the six week Olympic ticket sale period. It’s largely UK based campaign saw branded ‘Greatest Show On Earth’ executions carry Lloyds’ logo and ‘Proud Partner’ tagline across a multitude of media platforms including outdoor, press, advetorial, online, email and… Continue reading Greatest Show On Earth > 2012 Ticket Sale
Visa Partners With News International As Team 2012’s Official Newspaper
It’s not just length of time, but also exposure official sponsors are attempting to maximise to get thee best value out of their rights. Visa, an official sponsor of London 2012 and also of the (British) Team 2012 recently signed a multimillion pound deal with media giant News International in order to further lengthen the… Continue reading Visa Partners With News International As Team 2012’s Official Newspaper
Visa Links With News Int’l Over Olympics & Team 2012
It’s not just campaign longevity, but also depth and breadth of exposure that many sponsors are attempting to maximise in order to get the best value out of their rights. For example Visa Europe, an official sponsor of London 2012 and also presenting partner of (Britain’s) Team 2012, recently signed a multimillion pound deal with… Continue reading Visa Links With News Int’l Over Olympics & Team 2012
