Using the tagline ‘The greatest goals deserve the greatest celebrations’, Budweiser Canada has expanded its NHL ambush ‘Red Light 2.0′ with a Goal Lab and has extended it into the USA Without an NHL sponsorship (Molson Canadian is the league’s official beer), it aimed to knit together its local partnerships, individual franchise relationships and… Continue reading Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
Tag: Food & Drink
All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game. So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
MLB Sponsor Taco Bell’s World Series #StealABase Gives USA A Free Breakfast
Game 1 of the 2015 World Series was not only an extra innings classic, but it also saw MLB sponsor Taco Bell give the whole United States Of America an extra breakfast too. When Lorenzo Cain stole second in the bottom of the sixth inning of his team’s 5-4 win over the New York… Continue reading MLB Sponsor Taco Bell’s World Series #StealABase Gives USA A Free Breakfast
Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season
Last year Molson Canadian took hockey fans to play on a bespoke mountain top rink, this season it will take hockey to new heights by hosting a game on the roof of a skyscraper. The beer brand’s ‘Anything For Hockey’ campaign for the new NHL season kicks off with a new TV spot. … Continue reading Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season
Hometown NHL Stars Front Tim Hortons ‘Drive Thru Rookies’ Campaign
A surprise sports star stunt saw hometown NHL stars Sidney Crosby and Nathan MacKinnon serve morning coffee at the Tim Hortons drive through in Cole Harbour (Nova Scotia). The town’s morning coffee loving residents got an unexpected surprise when they found the two local hockey heroes serving them their morning brew and breakfast. … Continue reading Hometown NHL Stars Front Tim Hortons ‘Drive Thru Rookies’ Campaign
Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Barclays, headline sponsor of ‘Pride in London 2015’, linked with Transport for London (TfL) to wrap a trio of flagship vehicles – a new Routemaster double decker bus, an iconic London black cab and a Docklands Light Railway (DLR) train – in the famous rainbow livery: These rainbow liveried vehicles were designed to… Continue reading Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Thatchers Cider leveraged its rights as the official cider of the Glastonbury Festival both pre-event and onsite with a campaign promoting its flagship ‘Gold’ brand that spanned from ticket giveaways to at festival pouring. Its campaign began with a straightforward web and media partner competition giving away a pair of festival passes. The… Continue reading Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
Manchester United present (Rooney, di Maria and Carrick) and past (Yorke and Cole) front a new TV spot, called ‘Contagiously’, for drinks sponsor Aperol Spritz. This is the club’s official drinks partner’s first TV commercial leveraging its Manchester United sponsorship rights. The narrative opens with Wayne Rooney, Angel di Maria and Michael Carrick seemingly taking… Continue reading Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
Budweiser’s #ToTheDream campaign with Sky Sports culminated at the end of the season with a 90-second TV ad to show the winners in its ‘Dream Goal’ competition. Airing on Sky Sports during the final Premier League matches, the campaign asked fans to send in home-film footage of their own amateur goals. Budweiser invited… Continue reading Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
Perrier’s ‘Extraordinary’ French Open Activation Spans Sky Bars & Kidnaps
For its 2015 Roland Garros activation French Open drinks partner Perrier has built an ‘Extraordinary Bar’ 30 meters up in the air above Paris’ famous Champs de Mars. This sky bar sees Perrier offers those tennis fans unlucky enough not to have tennis tickets a chance to watch live tournament broadcasts in a way… Continue reading Perrier’s ‘Extraordinary’ French Open Activation Spans Sky Bars & Kidnaps
Butterfinger Asks Pacquiao Fans To #GetInOurCorner
Butterfinger’s ‘Get In Our Corner’ aims to rally Pacquiao fans with an athlete endorser campaign built around celebrating ‘a different kind of competitor’ and using the Pacquiao vs Mayweather fight as a simile for the consumer choice between Butterfinger cups and rival Reese’s Cups (indirectly referred to as ‘Plain Cups’ throughout the initiative). This… Continue reading Butterfinger Asks Pacquiao Fans To #GetInOurCorner
