In stark contrast to its major US competitors such as Budweiser and Coors, Miller tends to steer clear of heavyweight sports sponsorship (both events and stars) and focus on the everyday Average Joe. Its latest ‘Official Beer Of You’ positioning certainly helps its carve out a strong, independent position with its programme of… Continue reading Miller Sponsors ‘You’: CSR Scheme Focuses Brand On Everyman
Tag: Food & Drink
Indio Beer Offers Cheap Vive Latino Festival Tickets
Mexican beer brand Indio continues to sponsor the Vive Latino festival in 2011 with TV work, online advertising, social media initiatives and a competition. Using a TV spot, and YouTube film and engaging with the brand’s 13,000 Twitter followers to drive consumers to the Indio website and 250,000-strong Facebook page where they can… Continue reading Indio Beer Offers Cheap Vive Latino Festival Tickets
Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
Glenlivet, the US’ top selling single malt Scotch, has signed up as the national presenting sponsor of the 2010 Playboy Golf Scramble. The Pernod Ricard brand is backing the saucy and celebrity-focused golf tour which has 15 individual events before the finals in LA in March. The whisky had both branding and serving presence… Continue reading Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
