Procter & Gamble (P&G) dropped its hero Winter Olympic spot on 4 February, as Beijing 2022 got underway, to spearhead an integrated global activation programme that works hard to keep host nation China as low profile as possible. Trying to simultaneously leverage its IOC and IPC global partnerships and support Team USA whilst avoiding… Continue reading P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing
Tag: Winter Olympics
‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
For its 2022 Winter Olympics campaign, US-based multinational telecoms conglomerate Comcast activated its IOC and Team USA partnerships through a campaign from its business division called ‘Ready For Anything’ which kicked-off with an ad spotlighting US Paralympic snowboarder Mike Schultz. The 60-second launch spot, which was developed in harness with agency Goodby Silverstein & Partners, tells… Continue reading Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark. Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January with an integrated Winter sports extension of its ‘Feed The Dream’ initiative. Launched a month ahead of the Beijing 2022 Winter Olympics, which begin on… Continue reading Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
The Winter Olympics Crashes Into A Living Room In France Television’s 2022 Games Promo
A snowboarder makes a surprise entry by crashing into the living room of an unsuspecting couple settled on the sofa to watch television in a new promotion called ‘The Sofa’ from France Télevision building buzz for its coverage of the 2022 Winter Olympics. The campaign, developed in harness with creative agency MullenLowe France and… Continue reading The Winter Olympics Crashes Into A Living Room In France Television’s 2022 Games Promo
