To showcase its global reach and live environment, NBA 2K19 infused in-game statistics into its new ‘Everyone’s On’ campaign with multi-platform creative leveraging low latency game data such as the number of three-pointers made and/or how many times Michael Jordan beat LeBron James in the last 24 hours. Bron & MJ go at it… Continue reading NBA 2K19’s New ‘Everyone’s On’ Integrated Campaign Infuses Low Latency In-Game Statistics
Tag: Live
Cricket Rivals Venkatesh Prasad and Aamer Sohail Reunite Over A Cuppa In New Brooke Bond Red Label Campaign
The second half of September saw tea brand Brooke Bond Red Label and broadcaster Star Sports link up to bring together ifamous Indian and Pakistani cricket rivals Venkatesh Prasad and Aamer Sohail to break down barriers over a friendly cup of tea. Based on an infamous cricket incident in 1996 Cricket World Cup and… Continue reading Cricket Rivals Venkatesh Prasad and Aamer Sohail Reunite Over A Cuppa In New Brooke Bond Red Label Campaign
Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
Fitness brand Peleton’s latest campaign, launched at the end of July, leveraged the climax of cycling’s Tour de France showpiece and challenged cyclists to take on the next challenge through a spearhead spot called ‘On To The Next’. The campaign, developed in collaboration with independent creative agency Mekanism, smartly pays homage to the brand’s… Continue reading Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub
The Economist is running a Russia 2018 responsive marketing campaign that uses match scores to a fulcrum for debating global topics. These reactive World Cup ads, in the Economist’s familiar red background and white type, use live scores to make thoughtful, provocative comments on the kind of global issues germane to the business and… Continue reading The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub
Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards. This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
Nike Running’s #ChooseGo Shanghai Live Stunt Event Shows What Really Makes The World Go Round
Adding to its global #ChooseGo running campaign (see case study), Nike teamed up with agency Wieden+Kennedy Shanghai for a stunt that brought the globe-spinning campaign to life atop a 50m giant turning globe. A brand athlete perched atop a huge spinning ball 50m above the ground ran constantly to ensure that the globe kept… Continue reading Nike Running’s #ChooseGo Shanghai Live Stunt Event Shows What Really Makes The World Go Round
Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
England Rugby shirt sponsor O2 is bringing its long-running, umbrella activation strand – The Inside Line – to life by bringing the Twickenham match day experience live to fans right across the nation via Facebook Live. The initiative – which spans everything from a behind-the-scenes peak into the team’s matchday dressing room to exclusive… Continue reading Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
Snapchat Partners With LA Marathon For ‘Run, Snap, Swipe, Make History’ Initiative
Snapchat has partnered with the Skechers Performance Los Angeles Marathon for an initiative that will see the entire marathon course covered with more than 40 different geofilters enabling both on-course runners and at-race supporters capture the experience on the social media platform. The recently floated social media giant is stationing more than 40 location-based… Continue reading Snapchat Partners With LA Marathon For ‘Run, Snap, Swipe, Make History’ Initiative
Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Tech-savvy basketball star Aaron Gordon teamed up with tech giant Intel for a spectacular ‘drone dunk’ at the Verizon Slam Dunk Contest during the 2017 NBA All-Star Weekend. During the 18 February Verizon Slam Dunk Contest, a core highlight of the 2017 NBA All-Star Weekend at the Smoothie King Center in New Orleans, Gordon… Continue reading Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans. Ahead of the 59th Annual Grammy Awards, Mastercard heavily trailed its multi-channel #ThankTheFans partnership initiative with a campaign spot airing on 6 February as well as… Continue reading Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
NFL automotive partner Hyundai’s ‘A Better Super Bowl’ in-game ad was filmed live during the match and connected serving soldiers overseas with their loved ones back in the USA using satellite technology, two-way 360° cameras and immersive pods. The activation, developed in harness with agency of record Innocean, was centered on a 90-second spot… Continue reading Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
November sees McDonald’s Canada roll out the follow-up phase to the burger-based rivalry ‘McPlayer’ campaign which it first launched in September. Fronted by Montreal Canadiens stars Alex Galchenyuk and Brendan Gallagher, the initiative sees the two NHL players create their own personalised Angus burgers and then invites Quebecers to choose their favourite via new… Continue reading McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
