Tag: Leisure/Entertainment

‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

Timed to boost the 6 November release of the latest FM24 edition, Microsoft-owned games console Xbox partnered with video game and entertainment giant Sega and Bromley FC to give Football Manager fans the chance to win a stint as a support performance tactician via a campaign called ‘The Everyday Tactician’. One skilled gamer is offered… Continue reading Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

A team of athlete ambassador super stars from the world of women’s soccer linked up with The LEGO Group to champion the way that girls play on and off the pitch in an initiative called ‘Play Unstoppable’.   Players from leagues and countries across the globe – including former USA Women’s team Captain Megan Rapinoe,… Continue reading LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

TAB NZ Promos Commitment To #BoostWomensSports In Campaign Fronted By Footballer Molly Flynn

A March campaign from TAB New Zealand, created with independent agency Yarn, marked International Women’s Day with an ongoing commitment to boost customer and fan engagement in women’s sport.   The initiative will see betting odds boosted for women’s sports events in order to make it more financially rewarding   for customers and sports fans… Continue reading TAB NZ Promos Commitment To #BoostWomensSports In Campaign Fronted By Footballer Molly Flynn

Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing.   To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper

Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich.   The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper

Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?

FanDuel and agency Wieden+Kennedy have teamed up with retired NFL super star Rob Gronkowski for a ‘Kick of Destiny’ campaign revolving around challenging the recently retired (for the second time) NFL super star tight end to kick a 25-yard field goal on Super Bowl Sunday.   Despite Gronk’s 11-year career and his five appearance in… Continue reading Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?

Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’

Brazilian leisure and entertainment brand Betano leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup with an integrated campaign inviting fans to have a flutter at Qatar 2022.   The multi-channel blended live action and animation campaign sets out to tell a story of resilience, faith and victory which resembles the attitude, commitment… Continue reading Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’

Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’).   Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign

Leveraging the buzz and excitement around the 2022 FIFA Men’s World Cup and the upcoming EA SPORTS FIFA 23 World Cup 2022 update, the gaming giant launched a search for the ‘Ultimate FIFA Soundtrack’.   Since it introduced the EA SPORTS FIFA 98 ‘Road To The World Cup’ edition, the EA SPORTS FIFA soundtrack has… Continue reading EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign

‘Chatham Plays On’ Community Focused Campaign Honours Historic Black Team In MLB The Show 22 For OLG & MLB

Major League Baseball teamed up with MLB The Show 22 and Canada’s OLG (Ontario Lottery and Gaming Corporation) to honour an historic Ontario baseball team from 1934 in an in-game initiative called ‘Chatham Plays On’.   To bring to life OLG’s commitment to Ontario communities in an authentic and tangible way, the innovative digital, in-game… Continue reading ‘Chatham Plays On’ Community Focused Campaign Honours Historic Black Team In MLB The Show 22 For OLG & MLB