September saw NBA 2K unveil a global creative platform and its biggest ad campaign to date for the launch of the latest instalment of the world’s leading basketball sports simulation video game called ‘Answer The Call’. To promote the roll out of the latest iteration of the game, NBA 2K23, the gaming brand created… Continue reading NBA 2K Celebrates Greatness Within All With ‘Answer The Call’ Global Campaign
Tag: Leisure/Entertainment
DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
‘Love Love’ is an exclusive, limited-edition fragrance from DraftKings which is based on the smell of new tennis balls and leverages the 2022 US Open. Developed in partnership with VaynerMedia, the product-based marketing stunt – the first from the digital sports, entertainment and gaming company – leverages the 2022 US Open by offering a… Continue reading DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
In the final week of June, Coral teamed up with JockeyCam, The Jockey Club and Sandown Racecourse to promote its Coral Summer Festival title partnership through an innovative virtual reality experience offering racegoers a chance to experience what it is like to ride a racehorse over the course. The VR activation, which takes place… Continue reading Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading FIFA 22 video game in response to the Kremlin’s horrifying invasion of Ukraine. The copy-led official statement posted across EA Sports’ Instagram and Twitter feed said… Continue reading EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
(Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
The end of February, following a (fake?) social spat between the two brands, WWE unveiled Snickers and WWE 2K22 as its first ever co-presenting partners for WrestleMania. The chocolate bar (owned by Mars Inc) and the latest instalment in the WWE videogame official wrestling computer game series (own by Take-Two Interactive) both penned a… Continue reading (Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign
November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on gambling responsibly and treat problem gambling across the country. The three-year Responsible Play initiative is hubbed around a web site and includes in-game messaging, social… Continue reading NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign
PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’
On 8 November UEFA partner Sony Interactive Entertainment released new TV ident creative – commercial break-bumpers – to run during UEFA Champions League broadcasts featuring some of PlayStation’s most famous franchise game characters in a spot where the worlds of football and gaming collide. The activation, which aims to celebrate fans’ shared passion of… Continue reading PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’
eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’. … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
Hip-Hop Star ‘Sampa The Great’ Pens Soundtrack For ESPN Australia & NZ ‘We Got You’ Digital Campaign
ESPN Australia & New Zealand launched a marketing campaign called ‘We Got You’ at the start of October which highlights the benefits and features of the ESPN App and on its digital platforms. ‘We Got You’, which was created collaboration with multi-ARIA award winning hip-hop star Sampa Tembo (AKA Sampa the Great), showcases the breadth… Continue reading Hip-Hop Star ‘Sampa The Great’ Pens Soundtrack For ESPN Australia & NZ ‘We Got You’ Digital Campaign
NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event. ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
Celebration Experts Jamie Vardy & Casey Stoney front LEGO DUPLO ‘Celebrate Like A Pro’ Campaign
In the last week of August LEGO DUPLO partnered with footballers Jamie Vardy and Casey Stoney, as well as child psychologist Sam Wass for a campaign called ‘Celebrate like a Pro’ which sought to help parents ‘celebrate their toddlers’ milestones’. The two footballer ambassadors, positioned as ‘Experts In Celebration’, teamed up with the Danish… Continue reading Celebration Experts Jamie Vardy & Casey Stoney front LEGO DUPLO ‘Celebrate Like A Pro’ Campaign
ESPN+ Integrated Campaign Invites Fans To ‘Join The [Sports Streaming] Evolution’
ESPN launched a new US campaign on 1 September that chronicles the evolution of sports viewership from a fan perspective to launch its ESPN+ as the ultimate sports streaming platform. The marketing push was created with Austin creative agency Preacher and blends a mix of archive and contemporary footage to illustrate how, in addition… Continue reading ESPN+ Integrated Campaign Invites Fans To ‘Join The [Sports Streaming] Evolution’
