One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
Tag: Euro 2012
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
Orange Fan Apps Spearhead Brand’s Euro 2012 Activation
UEFA Euro 2012 partner Orange has turned to apps to front its biggest sponsorship rights activation to date. Orange is leveraging its official status to try and connect its customers to the tournament and engage potential new customers through digital second screen and mobile experiences. The mobile telecoms brand has launched two free… Continue reading Orange Fan Apps Spearhead Brand’s Euro 2012 Activation
Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
To coincide with the kick off of Euro 2012, UEFA global partner adidas launches a new fan portal on photo blogging site Tumblr. The initiative will see adidas use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch. The adidas-backed official Tumblr football profile is… Continue reading Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
Nike’s Global ‘My Time Is Now’ Next Gen Interactive Video
Nike launched a new global football campaign during Saturday’s Champions League Final revolving around ‘next generation’. But this initiative sees the brand focus not only on the new wave of footballers taking the main stage, but also on the next generation of communication technology. The ‘My Time is Now’ initiative is spearheaded… Continue reading Nike’s Global ‘My Time Is Now’ Next Gen Interactive Video
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
Vauxhall’s England Home or Away Facebook Competition
In mid May, just a few days before manager Roy Hodgson announced his squad, Vauxhall launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at ‘Home or Away’ this summer. The England team sponsor, in tandem with digital agency Skive, created the national squad trivia-based competition… Continue reading Vauxhall’s England Home or Away Facebook Competition
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mars’ FA Euro 2012 Work Based On Penalty Miracle
Mars, official sponsor of the Football Association (FA), has launched its Euro 2012 campaign with a TV ad that leverages England’s ‘penalty-shootout’ history at major international tournaments. The creative stars a Mars bar chomping steward who steps in for England’s injured keeper and reverses the historical norm by producing heroic saves to defy the… Continue reading Mars’ FA Euro 2012 Work Based On Penalty Miracle
Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Coca-Cola is really starting to ramp up the activation of is UEFA Euro 2012 rights in the host nations of Poland and Ukraine. The soft drinks giant is not only constructing dominating installations in the host country airports, such as its current work plastered across the baggage carousels in Warsaw airport, but it… Continue reading Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
