Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’. The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
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Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement. Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium. The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Zero, the AB-InBev brand’s first ever no-alcohol beer, launched a new ‘Team Zero’ campaign at the start of 2021 to help consumers through ‘Dry January’. This combined consumer support and list-building initiative was promoted through a sports star fronted campaign which calls on people to ‘team up to stay sober’. A tri-country… Continue reading Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
An initiative from Spain’s top two divisions – La Liga Santander and La Liga SmartBank – asks football fans to send applause ahead of the behind-closed-doors season re-start. The rights-owner’s campaign aims to bring the sound of the fans back into the stadiums by applauding in the 20th minute of every LaLiga Santander & LaLiga SmartBank match played from the… Continue reading La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
Northampton Saints ‘Tunnel Club’ Introduces Rugby First Immersive Hospitality Experience
Franklin’s Gardens, the home of Northampton Saints, broke new ground in professional rugby in October with the launch of the ‘Tunnel Club’: available from the start of the 2019/20 season, it allows supporters to enter the team’s inner sanctum while also experiencing first-class hospitality. The suite, devised by the Saints in-house team in partnership with WISH… Continue reading Northampton Saints ‘Tunnel Club’ Introduces Rugby First Immersive Hospitality Experience
New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
New Balance’s global #MyFutureSelf idea, which is rolling out as the core concept of multiple campaigns around the world, fronts its activation of the sports apparel brand’s sponsorship of ‘The Comrades Marathon’. Launched in early May to coincide with the official race launch at the 30-day countdown mark, New Balance’s work leveraging this gruelling… Continue reading New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
England Captains Launch ‘Yorkshire Tea Young Cricket Commentator of the Year’ Competition
Current and former England Test captains Alastair Cook and Michael launched ‘Yorkshire Tea National Cricket Week’ in early May by starting a search for the ‘Yorkshire Tea Young Cricket Commentator of the Year’. The objective of this ECB sponsor branded competition run by school/community cricket charity Chance To Shine is to inspire the next… Continue reading England Captains Launch ‘Yorkshire Tea Young Cricket Commentator of the Year’ Competition
Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans and encourage the support it hopes will drive its riders from Yorkshire to the Champs Elysees. The campaign is led by an online film series… Continue reading Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
Foca Registers Football As A Religion In Brazil’14 Ambush
Football has long been described as a religion and now it officially is one thanks to Foca Beer’s World Cup Brazilian ambush campaign. Leveraging the host nation’s ‘Freedom of Religion’ statute, a May initiative saw Foca Beer hire a legal team to register soccer as an official religion in Brazil – thus enabling Brazilian… Continue reading Foca Registers Football As A Religion In Brazil’14 Ambush
Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
Perhaps the most interesting and controversial campaign around the NHL PlayOffs was Budweiser Labatt’s guerrilla ‘hockey tickets for life’ promotion. Budweiser is Canada’s top selling beer brand and until last year it was the official NHL beer. A position it lost after a high profile legal battle with the NHL and rival Molson.… Continue reading Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
