As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
Tag: Virtual Reality
‘Battles From The Bench’ – SAP & NHL
SAP used virtual reality to interact with fans during the January 2019 NHL All Star Game in an immersive gaming activation which used emerging technology to actively engage fans’ senses and showcase SAP’s new hockey stats technology. Territory: USA Agency: Momentum Worldwide Objectives Background SAP has been an NHL… Continue reading ‘Battles From The Bench’ – SAP & NHL
Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Seiko leveraged its global tennis ambassador and the start of the 2019 Australian Open by building a ‘Novak Djokovic VR Experience’ in Melbourne. This virtual reality activation created an avatar of the player in what the brand described as a world-first virtual reality computer game which offered tennis fans a chance to try and… Continue reading Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme. While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team. Titled ‘Real Madrid Virtual World’, it is a multi-device application developed with technology of Astosch in collaboration with Microsoft. The objective is to provide an immersive, fresh way for… Continue reading Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
Insurance outfit QBE activated its alliance with long-term partner the Sydney Swans of the AFL through an immersive, 360- degree virtual reality AFL match day experience. The new tech, leading edge activation was pitched as the first of its kind. Working with sports and entertainment agencu Octagon Australia, as well as with Rapid… Continue reading QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’. The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative
Could a virtual gamer driver beat a real professional track racer? That’s the question Honda posed in its new mixed reality race stunt – ‘R vs R’ – to promote its new 2018 Civic Type R and the Microsoft video game Forza Motorsport 7. The first-of-its-kind, mixed-reality race pits pro driver on a… Continue reading Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative
IOC’s Olympic Channel Brings The Games To Life Via Virtual Reality/360 ‘Trending Gold’ Film Series
In early January 2018 the International Olympic Committee (IOC)’s own Olympic Channel launched a new virtual reality series, called ‘Trending Gold’, designed to help sports fans develop a greater appreciation of the behind-the-scenes work. Launched ahead of PyeongChang 2018, the series, produced by VR specialist Jaunt, is filmed entirely in 360-degree virtual reality. The ‘Trending… Continue reading IOC’s Olympic Channel Brings The Games To Life Via Virtual Reality/360 ‘Trending Gold’ Film Series
QB Challenge VR Game On High School Tour To Push AFI’s Sponsorship Of Two All-American Bowl Games
A virtual reality game, called ‘Quarterback Challenge’, is touring US high schools to promote American Family Insurance (AFI)’s sponsorship of two All-American bowl games – the Under Armour All-America game and the US Army All-American Bowl. The bowl game sponsorship focuses on promoting and supporting outstanding players at the high school level and some of the best… Continue reading QB Challenge VR Game On High School Tour To Push AFI’s Sponsorship Of Two All-American Bowl Games
Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
Fast food restaurant chain Wendy’s has partnered with Fox Sport’s college football coverage’s virtual reality social live-stream app to help fans get closer to the action. Developed as an two-screen football fan experience – the idea is that supporters can explore the virtual environment on a second whilst simultaneously watching the game on linear… Continue reading Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
