Early July saw England sponsor Yorkshire Tea give fans an innovative virtual reality cricket experience fronted by the country’s record wicket taker Jimmy Anderson. Supporters were offered an opportunity to experience what it’s like face the England fast bowler through virtual reality on the Oculus Rift headset. This collaboration between James Anderson, Yorkshire… Continue reading Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Tag: Virtual Reality
Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
Fuel partner Esso leveraged its McLaren Honda F1 partnership at the British Grand Prix with a #FuelYourSenses campaign spearheaded by an immersive virtual reality experience that put fans into an F1 cockpit. With the objective of enabling race lovers ‘feel the excitement that drives the McLaren F1 team’, the campaign is led by a… Continue reading Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Stella Artois is rolling out a new campaign, ‘Perfect Flight’, leveraging its Wimbledon partnership by blending advertising and experiences that revolve around the All England Club’s very own ‘Rufus the Hawk’. The official beer and cider of The All England Tennis and Croquet Club’s tournament has launched a new TV spot to spearhead a… Continue reading Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
The United States Golf Association (USGA) rolled out its ‘A Lot To Love’ campaign, led a set of new commercials, to leverage interest in golf around its national championships – the 2015 US Open. The ads, developed with DDB, aim to use the flagship tournament not just a fulcrum for ‘golf celebration’ but to… Continue reading USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
Led by a phased series of on-air promotions that aim to mix ‘edgy and tecchy’ and ‘reverence’ and supported across multiple media platforms, Fox Sports’ claims its $15m US Open campaign is ‘the biggest promotional push in the history of golf’s US Open’ The official broadcaster’s multifaceted marketing blitz ran before and during the… Continue reading Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
William Hill’s ‘Get In The Race’ Virtual Reality 3D App
You are the jockey in this innovative virtual reality app by William Hill to enable users to experience horse racing in a three dimensional virtual environment. The UK betting giant’s 3D initiative aims to bring horse racing into the 21st Century, provide a fresh, modern, interactive experience and attract younger, millennial audiences to the… Continue reading William Hill’s ‘Get In The Race’ Virtual Reality 3D App
Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
A virtual reality film-led campaign promoting Samsung’s partnership with Marvel turns a team of sports stars into super heroes culminating in Lionel Messi morphing in to Iron Man. This ‘We Are Greater Than I’ campaign collaboration between the Korean conglomerate and the comic entertainment giant is part of the multi-faceted partnership promotion for Avengers:… Continue reading Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
