As the host nation leg of the Winter Olympics torch relay grinds into gear, IOC TOP sponsor Coca-Cola is rolling out its Russian ‘Relay Happiness’ campaign for Sochi 2014. The campaign is led by a TV spot which adopts the brand’s globally familiar creative style focused on youth gatherings for a torch relay celebration… Continue reading Coca-Cola Russian ‘Torch Relay’ Sochi 2014 Campaign
Tag: TVC
Bud Light’s National NFL ‘Dilemma’ Ads & Local Team-Logo Packs
Bud Light, the official beer sponsor of the National Football League, is kicking off the new season by again pairing its beer and the nation’s most popular sport in a fan-centric campaign The new work includes fresh TV creative and both NFL and team-specific packaging. Bud Light’s new NFL TV campaign is led… Continue reading Bud Light’s National NFL ‘Dilemma’ Ads & Local Team-Logo Packs
Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
As the launch of his new album rolls out, the full extent of Jay-Z’s new $20m partnership with Samsung is beginning to emerge – led by Samsung giving away one million copies of the album on 4 July to owners of Samsung Galaxy S3 & S4 smartphones and Galaxy Note 2 tablets. The new… Continue reading Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Rolled out as the practice rounds began for the 2013 US Open, Nike has launched a new Tiger Woods TV commercial for its new ‘TW 14’ golf shoe. The theme aims to bring the atmosphere, excitement and thrill of the wider sporting world to the more traditional and staid world of golf. … Continue reading Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape and Discrimination). The actor is using his ambassadorial role with the broadcaster, in collaboration with the Pepsi IPL itself, to support and encourage gender equality.… Continue reading Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Capital One’s Digital Focus For NCAA March Madness
NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside basketball legend Charles Barkley. The financial sponsor feels former star baller Barclay fitted in well to its initiative not just because he is known for… Continue reading Capital One’s Digital Focus For NCAA March Madness
JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Long-time Oscar broadcast sponsor JC Penney launched a major series of six new commercials during ABC’s 2013 Academy Awards programme. All of the TVCs ran under the retailer’s umbrella ‘Yours Truly’ big idea, each spot focussed on a specific range or sector and creatively they were all presented as a letter from the clothing… Continue reading JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
A red glow is emitted from windows of homes across Canada, buts its ‘ice’ not ‘vice’ that’s putting on red lights across the country. Budweiser’s ‘Red Lights’ initiative, sees the beer brand use the Super Bowl as the launch platforms for a marketing programme based around wi-fi enabled replica ice hockey goal lights. … Continue reading Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Blending retro TV with a twist and real time marketing, classic Kraft mustard brand Grey Poupon was a surprise marketing winner at the 2013 Oscars. The premium mustard brand, and its agency Crispin Porter+Bogusky, revived its classic ‘Pardon me’ commercials which first aired more than 30 years ago with an updated ad. The… Continue reading Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
‘Unicorn Apocalypse’ Series For Samsung’s Oscar Ads
Samsung’s Oscar’s ad buy was so huge it seemed as close as any brand could get to actually sponsoring the 85th Academy Awards. The giant South Korean conglomerate ran no less than six TV spots during ABC’s live ceremony broadcast – including a 90-second flagship commercial featuring film legend Tim Burton. All… Continue reading ‘Unicorn Apocalypse’ Series For Samsung’s Oscar Ads
Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
Nike may have pulled its current ‘I Am The Bullet In The Chamber’ campaign starring Paralympian Oscar Pistorius, but, like its Lance Armstrong and Tiger Woods ads, in the world of the web that campaign will live forever. The US sports giant acted fast to remove as many executions from media platforms as possible:… Continue reading Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
