The first winner of the Emirates Rugby World Cup ‘Flagbearer’ competition was announced in early September. South Africa fans, 6-year-old Kirstin Engelmann and her dad Rainer, won the competition and headed to the tournament on-board the airline’s Rugby World Cup-liveried A380. The airline’s sponsorship livery was first unveiled on an Airbus A380-800. As… Continue reading Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
Tag: TVC
Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
NBA sponsor Gatorade is leveraging ancient military tactics texts in its latest street skills basketball campaign in China. A new campaign from the energy drinks brand and its agency DDB Shanghai brings ancient Chinese classic ‘The 36 stratagems’ to initiative promoting the NBA Finals in June. Spearheaded by a TV spot, but also… Continue reading Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
The Darwin Ice Hockey Club and supporting the team, as living proof that even the most unlikely group of Aussies can be World Champions if they put their mind and spirit to it! A television commercial, created by JWT Melbourne, featuring the comical tale of Darwin’s ‘World Champion’ Ice Hockey Club, has received… Continue reading Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content. This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’. This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
