The ‘I Am Team GB’ initiative, launched in tandem by Team GB, the British Olympic Association (BOA) and Official Mobility Partner Toyota, culminated on Saturday 24 August with the Nation’s Biggest Sports Day: a day of sport and physical activity including over 400 events across the UK. The Nation's Biggest Sports Day kicks off tomorrow! It's… Continue reading BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
Tag: Toyota
‘It’s Anyone’s Game’ Spot Promotes Empowering Online Hub ‘Parasport Powered By Toyota’
Mid March saw auto giant Toyota roll out a UK campaign, called ‘It’s Anyone’s Game’, that leverages its partnership with Paralympics GB with the launch of ‘Parasport powered by Toyota’: an online hub to empower disabled people to become more active. The digital platform (https://parasport.org.uk/) is promoted by a hero film that focuses the dramatic… Continue reading ‘It’s Anyone’s Game’ Spot Promotes Empowering Online Hub ‘Parasport Powered By Toyota’
Female College Footballer Toni Harris Fronts Toyota’s Rav4 Gender Barrier Busting Super Bowl Campaign
Days ahead off the Big game, Toyota launched a female empowerment Super Bowl spot that features Antoinette ‘Toni’ Harris and which promoted the new Rav4 through the idea of ‘changing the game’ Harris is the first female football player who doesn’t play a specialist position to be offered football college scholarships and the objective… Continue reading Female College Footballer Toni Harris Fronts Toyota’s Rav4 Gender Barrier Busting Super Bowl Campaign
Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference
A new American campaign from Toyota leverages the FIFA World Cup and promotes its Tundra model by offering a solution to the fact that Russsia 2018 games are very early in the morning: to help theym stay alert and awake Toyota is offering fans a bespoke branded coffee. This fan utility campaign is led… Continue reading Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference
Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick. This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
Toyota Leverages IOC Tie-Up For Winter Games Via Global ‘Start Your Impossible’ Mobility Repositioning
Toyota leveraged its IOC global partnership around the 2018 Winter Olympics with a blend of international and local market work filtered through its ‘Start Your Impossible’ initiative (which first launched in October 2017 – see case study) to bring to life its new ‘Mobility For All’ positioning. The Japanese headquartered automotive giant is using… Continue reading Toyota Leverages IOC Tie-Up For Winter Games Via Global ‘Start Your Impossible’ Mobility Repositioning
Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
October saw Toyota launch ‘Start Your Impossible’: a global initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s commitment to a more inclusive and sustainable society in which everyone can ‘overcome their challenges and make their dreams come true’. ‘Start Your Impossible’ also acts as the primary… Continue reading Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio
Toyota does become the new IOC worldwide Olympic auto sponsor until next year, but early August still saw Toyota USA launch a new campaign leveraging Olympic excitement Led by a flagship TV commercial that opens with a medal ceremony that sees three athletes on a podium in scenes similar to that of an Olympic… Continue reading Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio
Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
The second phase of ECB sponsor Toyota’s ‘Future Cricket’ project sees England stars help launch a competition incentivising fans to come up with innovative ideas on improving the game. The England and Wales Cricket Board partner aims to encourage cricket lovers to come up with inventive and imaginative ways to make cricket better with… Continue reading Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach
Toyota teamed up with web giant Yahoo to leverage its sponsorship of the Stagecoach Music Festival with the first ever live Tumbrl stream. The live stream, which began on Friday and ran through Sunday, was the first brand-sponsored live stream of a concert on Tumblr (at http://stagecoachlive.tumblr.com/). The Tumblr video player was built… Continue reading 1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach
Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
With the aim of driving brand engagement and consideration amongst cricket fans and becoming a part of the cricket conversation this summer, Australian Cricket sponsor Toyota has been running ‘Celebrating Celebrations – The Follow-On’ through the season. While last year’s initiative saw campaign characters ‘Steve’ and ‘Dave’ help Aussies learn the basics at so-called… Continue reading Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
