UK private healthcare provider/insurer BUPA’s new partnership campaign in tandem with the indie rock band The Futureheads revolves around a hybrid online quiz and music video that reflects each player’s own health The thinking behind this healthcare brand/rock band tie-up is that most people actually have a general, basic understanding about whether they are… Continue reading BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
Tag: Music Video
Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
Cricket South Africa (CSA)’s theme song for the ICC T20 World Cup, ‘I’m On Fire’, has gone viral partly driven by the song-and-dance skills of swashbuckling cricket superstar and front man AB de Villiers. While other players also appear in the video, it is the big hitting de Villiers (one of the most destructive… Continue reading Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
Fox Sports is rolling out new pieces in its multi-platform content campaign for the Women’s World Cup which kicks off in Canada on 6 June. At the heart of the official US tournament broadcaster’s campaign is a locker full of pre-produced video content to drive awareness of its coverage and to run to precede… Continue reading FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
Wiggle’s Music Video Led ‘This Is How We Roll’ Campaign
Cycling retailer Wiggle is rolling out a multimillion-dollar ‘The Is How We Roll’ music-led marketing campaign in harness with musician George Barnett that aims to further increase its penetration in the UK and Australia. The initiative, which spans TV, press, outdoor, print media and digital in both markets, features a brand new track by… Continue reading Wiggle’s Music Video Led ‘This Is How We Roll’ Campaign
ESPN & Black Eyed Peas Link On NBA Playoffs ‘Awesome’
Grammy winning musicians The Black Eyed Peas linked up with official NBA broadcaster ESPN for a creative collaboration to promote a special 2015 NBA Playoffs broadcast focused on their new song – This Is Awesome – penned to capture the energy and excitement of the action. In a promotional initiative for its NBA Playoff… Continue reading ESPN & Black Eyed Peas Link On NBA Playoffs ‘Awesome’
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Sharapova, Rizzle Kicks & Evian’s Wimbledon Video
Evian has harnessed Maria Sharapova and pop stars Rizzle Kicks to create a music video called ‘Tell Her’ that forms the core of the official water brand’s Wimbledon 2014 partnership activation. The film, developed by agency Kameleon, is both the centrepiece of Danone brand’s new tournament-focused viral campaign and the new video for the… Continue reading Sharapova, Rizzle Kicks & Evian’s Wimbledon Video
MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Like several others activating their IPL 7 rights, the MSM channels airing the cricket, Sony Max and Sony Six, are running a multi-phase strategy for its ‘Come On Bulaava Aaya Haiâ’ IPL 7 campaign. Developed in partnership with Havas Worldwide and the musical duo Vishal and Shekhar, the initiative’s key word ‘Bulaava’ means ‘calling’… Continue reading MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Rapper Brand Jacks Unaired AT&T Spot For Album Promo
Less of an eclectic, odd-couple partnership, this is pure ‘brand jacking’. Early April saw hip hop insider Karen Civil release a promotion for rapper Future’s new album Honest in the form of a video for his single ‘You Deserve’ which samples footage from AT&T’s former ‘It’s Not Complicated’ ad campaign. Some may call… Continue reading Rapper Brand Jacks Unaired AT&T Spot For Album Promo
NBA’s ‘Jingle Hoops’ Festive Uniform Music Video
At Activative we aren’t usually big fans of festive promotions in November, but we are making an exception for the NBA’s new ‘Jingle Bells’ online video. The league is sharing its holiday spirit through an ad that features a performance of Jingle Bells played by a set of NBA stars shooting baskets through five… Continue reading NBA’s ‘Jingle Hoops’ Festive Uniform Music Video
OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
The new music video from OK Go for ‘Needing/Getting was made in partnership with Chevrolet and launched on the grandest US marketing stage of all – as a Super Bowl commercial. The Chevy’s Sonic featured front and centre in this ‘brand and band’ Super Bowl commercial collaboration – called “Let’s Do This”. … Continue reading OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
