11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign. Performed by American-born, British-Jamaican singer-songwriter Celeste and co-written by a group of athletes from the Team Oakley ambassador stable, the reworked cover version and accompanying video… Continue reading Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake
Tag: Music Video
Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
The Swedish sportswear company Bjorn Borg worked with a neurologist to combine exercise and classical music on a campaign called ‘Smartness’ which takes a creative approach to exploring what happens in our brains when we work out. Launched on 9 September, the initiative is based on the idea that both training and classical music… Continue reading Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup
To ambush the start of the ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”. This anthem cheers on Team India to bring the World Cup home and offers users will… Continue reading TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup
ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’
As the ICC ODI Cricket World Cup got under way, official ICC partner Uber released a three-minute tournament anthem titled ‘Way-O, Way-O’. The anthem itself was composed, produced and curated by Michael McCleary and featuring artists from five countries taking part in the World Cup: Sanam (India), Jahmiel (Jamaica), Catherine Taylor Dawson (UK), Simba… Continue reading ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’
Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem
As the ICC ODI Cricket World Cup got underway, the start of June saw Puma roll out a rap sung by musical super star Divine (who previously worked with Puma on Suede Gully) and featuring brand ambassador and India cricket captain Virat Kohli. The anthem, called #SockThem, is amplified through a film revolving around… Continue reading Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem
Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
A new phase of the ‘I Touch Myself’ campaign leveraging October’s International Breast Cancer Awareness month sees Serena Williams record and release a version of the initiative’s anthem to remind women to examine their breasts for early signs of breast cancer when they are getting dressed each day. Released as a music video, helmed… Continue reading Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument. This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018
Kia Motors has launched a new campaign in India to unveil its Official Match Ball Carriers (OMBC) for the FIFA World Cup. Kia, which is FIFA’s official automotive partner alongside its sister car company Hyundai, has created a digital music video called ‘Two Little Feet’ to spearhead the initiative. The spot stars Karnataka’s Rishi… Continue reading Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018
Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign
Leveraging the fact that there is no official England song for Russia 2018, former FA kit supplier Umbro is ambushing the tournament and filling the void with a new campaign exaplining how to write a classic football anthem. The sportswear brand’s campaign, which runs primarily across YouTube and Umbro’s other digital and social channels,… Continue reading Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign
Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. A sense of universal excitement and anticipation sits at the heart of FIFA partner Qatar Airways’ first global World Cup campaign: one which sees Nicole Scherzinger re-record ‘Dancing In The Street’. Created in harness with creative… Continue reading Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Mid February saw AC Milan confirm that Puma has penned a partnership that will see the sportswear brand become the club’s new global technical supplier and official licensing partner from the start of the 2018/19 season. The long-term kit sponsorship, which wont commence until the summer, sees Puma replace rival existing 20-year Rossoneri shirt… Continue reading Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Frito Lay chip brand Cheetos partnered with the USA Curling team to encourage Americans to #DoTheCurl. The campaign, which both pushes the release of a new, limited-edition Cheetos Winter White Cheddar Curls and aims to raise awareness about the winter sport ahead of the PyeongChang 2018 Games. The objective behind the #DoTheCurl campaign… Continue reading Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
