To celebrate the start of the new football season, Gatorade partners with NFL Films to bring its ‘Sweat It To Get It’ spoof spot series to US college campuses via two new prank videos fronted by the Manning brothers and JJ Watts. The campaign, from the official sports drink of the NFL, continues to… Continue reading Gatorade Leverages New NFL Season With Player-Led ‘Sweat It’ Prank Films
Tag: Food and Drink
Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Coinciding with the start of the US Open, Gatorade has launched an integrated campaign celebrating Serena Williams’ 21 grand slams that spans TV, outdoor art and digital. Leveraging her attempt to win an all-time record-tying 22nd major win at the 2015 tournament in Queens (New York), the campaign celebrates her career to date: charting… Continue reading Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Bud Light Extends Can Design Trend With New NFL Season #MyTeamCan Launch
Bud Light continues the drink’s industry’s ongoing trend for individually designed cans with its #MyTeamCan campaign launch to leverage its NFL rights and leverage excitement around the upcoming season. The objective continues the tactics of leverage passion-point properties by creating more personalised packaging to generate individual consumer connections. The AB-InBev owned US-based beer… Continue reading Bud Light Extends Can Design Trend With New NFL Season #MyTeamCan Launch
Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Prior to this summer’s Ashes Marston’s Pedigree, England Cricket’s official beer, aimed to leverage its rights, capitalise on cricket fever and generate excitement through the ultimate England ‘Fan Team Talk’. The bitter brand worked with brand ambassador and England swing bowler Jimmy Anderson to front its campaign to create the ideal motivational speech. … Continue reading Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Early July saw England sponsor Yorkshire Tea give fans an innovative virtual reality cricket experience fronted by the country’s record wicket taker Jimmy Anderson. Supporters were offered an opportunity to experience what it’s like face the England fast bowler through virtual reality on the Oculus Rift headset. This collaboration between James Anderson, Yorkshire… Continue reading Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
In addition to its standard rights package as primary sponsor of the England team – which includes rights to advertise at international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes – Waitrose is running an integrated 2015 leverage campaign celebrating food and cricket which blends some… Continue reading Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership
Bud Light has designed a staggering 200,000 different cans to activate its music festival alliance with Mad Decent. Part of its continuing marketing mission to ‘create moments for life’ with its #UpForWhatever spirit, the beer behemoth links with music festival series Mad Decent with a huge fresh set of completely individual Bud Light Festival… Continue reading Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership
Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
Coca-Cola kicks off its Rugby World Cup UK sponsorship marketing with an inspirational and a set of online videos promoting hundreds of rugby-inspired UK summer events and a one million Gilbert replica ball on-pack giveaway. The launch film features two English Rugby World Cup winners – winger Jason Robinson (2003) and women’s rugby star… Continue reading Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
In mid July Heineken, worldwide partner of Rugby World Cup 2015, rolled out the core launch phase of the multi-platform campaign it will run through the tournament – ‘Heineken Legends’. At the forefront of the campaign is a global TV commercial fronted by two rugby legends – New Zealand’s Jonah Lomu, and South Africa’s… Continue reading Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
Heineken’s #RunWithIt Sees Neil Back Prank Leinster Fans With A Surprise Stunt
Heineken’s #RunWithIt activation of the revamped European Rugby Champions Cup saw an Irish initiative aimed at surprising Leinster fans via a set-up stunt that began with a pretend leak of Neil Back’s phone number. With the objective of rewarding Leinster bravest and most committed fans, the beer brand created a set-up that aimed to… Continue reading Heineken’s #RunWithIt Sees Neil Back Prank Leinster Fans With A Surprise Stunt
Budwesier’s FA Cup ‘To The Dream’ Fan Film
Budweiser is one of several beer brands using their sponsorship rights to help consumers and football fans a chance to get closer to the action by aggregating their collective output and turning it into image and video creative. The FA Cup with Budweiser is the ultimate tournament for optimists, the competition where dreams can… Continue reading Budwesier’s FA Cup ‘To The Dream’ Fan Film
