2010 sees Absolut again sponsor Dublin’s Gay Theatre Festival in the first half of May. The backing comes with naming rights: when the sponsorship of the six year old event began last year, the event’s title switched from the International Gay Theatre Festival to the Absolut Gay Theatre Festival. Nevertheless, it remains a… Continue reading Absolut Sponsors Dublin’s Gay Theatre Festival
Tag: Food and Drink
Carte Noir Links With Stars & Penguin For Online Readings
Carte Noire partners with Penguin and a set of hunky male celebs with an online campaign targeting female adult coffee drinkers. The idea is to leverage new technology and the book club craze to carve out a little bit of ‘me (and my coffee) time’. The Carte Noire Readers is basically a series of… Continue reading Carte Noir Links With Stars & Penguin For Online Readings
Sponsor Blossom Hill Wows Wimbledon’s Queuers
The UK’s biggest selling wine brand spent just under £1m to Activative around its 2009 Wimbledon sponsorship. The work is designed to drive sales of it’s rosé varietals through the summer. The June activity supported both the on- and off-trade sectors with refined elements designed for specific channels. Near to the live tennis… Continue reading Sponsor Blossom Hill Wows Wimbledon’s Queuers
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
Whyte & Mackay Partner With Snow Leopard
Distiller Whyte & Mackay has formed a partnership with Snow Leopard Vodka which will see 15% of its sales profits going to projects helping save the animal from extinction through the Snow Leopard Trust charity. Since Snow Leopard Vodka launched three years ago, its conservationist founder Stephen Sparrow has donated 15% of all profits… Continue reading Whyte & Mackay Partner With Snow Leopard
Bud Launches Super Bowl Social Site & Clickable Spots
In recent years brewing giant Anheuser-Busch, via its flagship Budweiser and Bud Light brands, has a long standing track record of rolling out notable Super Bowl campaigns and 2009 was no exception. This year’s work aimed to appeal across the age range using multiple touch points in addition to the core in-game, big… Continue reading Bud Launches Super Bowl Social Site & Clickable Spots
Twix & Absolute Radio Happy Together At Tea
As part of Twix’s new ‘Happy Together’ big idea – which aims to encourage people to down tools, relax with a cup of tea and enjoy the chocolate bar – Twix became the sponsor of Absolute Radio’s weekday afternoon show. Airing between 1pm – 5pm, the afternoon ‘Tea With Twix’ show aimed to amplify… Continue reading Twix & Absolute Radio Happy Together At Tea
Nestle Drumstick Family-Led MiLB Sponsorship
Forget about the top tier, Nestle has signed a sponsorship deal with Minor League baseball (MiLB) and will initially activate its rights through a range of events including hosting Nestle Drumstick Family Days at ballparks around the USA. A family-centric strategy lies behind the new partnership and the brand will focus on engaging parents… Continue reading Nestle Drumstick Family-Led MiLB Sponsorship
Lurpak Spreads Awarness Across UKTV Food
Lurpak launches an integrated sponsorship of UKTV – spanning both TV and online platforms – to boost awareness, enhance its brand status and highlight its values. The six month sponsorship of UKTV Food on Sundays linked Lurpak to well-loved chefs appearing on the channel including Nigella Lawson, Delia Smith, James Martin, Keith Floyd and… Continue reading Lurpak Spreads Awarness Across UKTV Food
Coca-Cola Is the Real Winner Of American Idol
Kelly Clarkson may have done well indeed out of American Idol, but perhaps the biggest winner from Fox’s smash TV show is Coca-Cola. American Idol turned out to be one of the few properties that can match Coca-Cola’s universal appeal and fits in line with Coke’s target demographic reach – from kids through 35-year-olds… Continue reading Coca-Cola Is the Real Winner Of American Idol
