Early November saw The Football Association (The FA) and Disney UK team up on a new practical, programme-led initiative to support girls getting more physically active and teach footballing skills through imaginative play-based, Disney-inspired engagement. The partnership, which also includes the Youth Sport Trust and National Literacy Trust, revolves around a pair of programmes… Continue reading The English FA & Disney Team Up To Teach Girls Football Literacy & Boost Physical Excercise
Tag: Experiences
AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
In August the ABInBev brand activated its sponsorship of Europe’s two powerhouse domestic leagues – The Premier League (England) and La Liga (Spain) – with a year-long global advertising campaign. The initiative is Budweiser’s biggest ever integrated international campaign: it spans g five continents and 20 different countries – ranging from Chile and China,… Continue reading Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the utility sought to reduce churn and drive sales in the region. Launched through a multi-channel campaign that spanned a stadium installation, pitch side LEDs, a… Continue reading ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Foot Locker celebrated LeBron James’ LA Lakers debut and the launch of his latest Nike’ LeBron 16 signature shoe with a mobile scavenger hunt that enabled fans to get early access to the special edition sneakers. Nike’s LeBron 16 King ‘Court Purple’ kicks, which the new LA Lakers super star wore for his debut… Continue reading Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
7-Eleven New Football Season App Kicks Off In-Store AR Fan Experiences, Games & Rewards
7-Eleven’s leverages the kick-off of the new NFL season with an integrated marketing push revolving around the brand becoming a ‘Football Fan HQ’ that is led by a set of gamified AR challenges in its app that offer a chance to scoop an autographed selfie with Dallas Cowboys quarterback Dak Prescott. The activation’s anchor… Continue reading 7-Eleven New Football Season App Kicks Off In-Store AR Fan Experiences, Games & Rewards
FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
Hyundai, an official FIFA partner, has launched a local market World Cup campaign in India called ‘Save My Game’ that rewards both fans and non-fans. Developed in harness with in-house agency Innocean Worldwide, the campaign’s objective is to reinforce Hyundai’s association with die-hard football followers and also to engage those who may not be… Continue reading FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
Nike Challenges Chinese Cultural Conventions With ‘Don’t Call Me Precious’ Kids Campaign
A new integrated campaign in China, which translates as ‘Don’t Call me Precious’, sees Nike challenge the traditional cultural stereotype of the overprotected and deferential child. Spanning television, digital and OOH, the campaign revolves around four thematic spots each of which showcase four, real, young sporting talents demanding their independence from the parents. … Continue reading Nike Challenges Chinese Cultural Conventions With ‘Don’t Call Me Precious’ Kids Campaign
Vivo Leverages FIFA Tie-Up To Launch A Global ‘My Time, My World Cup’ Campaign Built On Creating & Sharing
Chinese smartphone brand and new FIFA top tier partner Vivo launched a global brand campaign called ‘My Time, My FIFA World Cup’ to leverage its status as the official smartphone sponsor of the 2018 FIFA World Cup. The multi-phase, multi-market activation is the brand’s first FIFA work following its recent six-year sponsorship deal with… Continue reading Vivo Leverages FIFA Tie-Up To Launch A Global ‘My Time, My World Cup’ Campaign Built On Creating & Sharing
Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
UEFA leverages Women’s Champions League Final with a #WePlayStrong initiative that aims to transform the image of women’s football. This pan-European campaign, launched on 1 June, marks a first for the continent’s governing body and aims to inspire girls (aged between 13 and 17) to play football and make it the number one women’s… Continue reading Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
UEFA Sponsor Mastercard’s #MadnessOrPriceless Multi-Faceted Marketing Focuses On Fan Passion For Final
Official UEFA Champions League sponsor Mastercard is rolling out an expansive activation programme based around fan support – linked by the brand’s #MadnessOrPriceless hashtag – ahead of football’s showcase game: one that ranges from the release of its ‘The 12th Man Report’ to a video-led partnership with Copa90 that explores TIFOs, TV spots, digital and social… Continue reading UEFA Sponsor Mastercard’s #MadnessOrPriceless Multi-Faceted Marketing Focuses On Fan Passion For Final
Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
The telecoms giant, which has been a partner with the Indian Premier League (IPL) since its inception in 2008, is activating around this year’s tournament by bringing back both its Super Fan competition and its animated character ZooZoos. It’s campaign spans TV, digital and social media, and engaging fan initiatives through the competition and… Continue reading Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
