US quick service restaurant chain Denny’s promotes the limited time return of its Super Slam breakfast by partnering with Stanford University basketball player and dunk phenomenon Fran Belibiyt for a campaign titled #SuperSlamFran which also supports the Women’s Sports Foundation. Denny’s marketers drive home the message that its breakfast is a slam dunk via… Continue reading Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation
Tag: Donation
Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Following the successful 2020 #MessFreeChallenge, General Mills brand Old El Paso again teamed up with Australian tennis star Nick Kyrgios (and his NK Foundation) for a 2021 iteration based around a basketball Slam Dunk viral challenge to demonstrate that its Tortilla Pockets deliver a mess-free Mexican experience and raise funds for Food Bank Australia. … Continue reading Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
The final week of July saw Always leverage the Tokyo 2020 Paralympics by teaming up with inspirational Team GB long jumper Stefanie Reid as the brand continues its mission to ‘Keep Girls Playing’. Part of the sanitary hygiene brand’s ongoing #KeepHerPlaying platform, the hero spot was launched on the last day of July and features… Continue reading Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need
Kia, sister company of former NFL auto partner Hyundai, leveraged Super Bowl LV despite no longer having official rights through a campaign called ‘The Game Must Go On’ based around its sponsorship of the Woodrow Wilson High School football team. The idea behind Kia Motors’ initiative is to use the Big Game to focus… Continue reading Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need
Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities. The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
The multi-phase campaign, developed with agency David & Goliath, is based on four interlinked spots telling the story of Oakland Raiders’ Josh Jacobs and shining the spotlight on youth homelessness. Jacob’s journey took him from a homeless youth to a first-round draft pick and the campaign not only tells the story of the sacrifices he,… Continue reading Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
Mid August saw the New Zealand Blood Service leverage spiking rugby interest by teaming up with Sir Graham Henry for a new blood donation drive called ‘The World’s Biggest Reserve Bench’. The campaign, developed with agency YoungShand, sees Henry on a mission to help save Kiwis’ lives by encouraging and recruitment people to join… Continue reading NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon. The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Paddy Power Donates LGBT Cash For Host Nation Goals In ‘Rainbow Russians – From Russia With Equal Love’
On the eve of the World Cup kick-off, Paddy Power launched a cause campaign called ‘From Russia With Equal Love’ that sees the betting brand back the host nation by donating £10,0000 to LGBT charities for every goal that Russia scores during the tournament. Blending football fun with a serious, values-based commitment, this initiative… Continue reading Paddy Power Donates LGBT Cash For Host Nation Goals In ‘Rainbow Russians – From Russia With Equal Love’
FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign
The first week of May saw FC Barcelona’s official sleeve sponsor Beko link up with the club’s charity partner UNICEF to launch a campaign combating childhood called #EatLikeAPro. The central, fund-raising initiative sees Beko ask people to share their healthy eating habits on social media using the hashtag and for every post that appears… Continue reading FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign
