Tag: Donation

Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign

TCS New York City Marathon sponsor Asics ran a 2016 cause campaign that encouraged participants to make a positive social impact through their running by adding an ‘Extra Mile’ to their workout and to the marathon itself.   In addition to working with Footlocker on the ‘Real Lives. Real Runners’ campaign, Asics   To commemorate… Continue reading Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign

Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work

Gatorade sports endorsers are visited by their younger selves in the TV spot that spearheads Gatorade’s inspirational and youth sports support ‘For The Love Of Sport’ Olympic marketing campaign.   The Pepsi-owned energy drink is using its flagship brand ambassadors – including Serena Williams,Usian Bolt, Paul George and April Ross – to ambush official Olympic… Continue reading Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work

Levi’s Art & Eco ‘Field Of Jeans’ 49ers Recycling Drive

As the year comes to close Levi’s has launched one of the 2014’s most powerful cause-led activations, ‘Field Of Jeans’, demonstrating the huge impact that can be made by small everyday community/fan acts.   Leveraging its San Francisco 49ers partnership, led by naming rights at the NFL team’s new Santa Clara stadium, Levis Straus *… Continue reading Levi’s Art & Eco ‘Field Of Jeans’ 49ers Recycling Drive

Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute

Following the tragic bombing at the 2013 Boston Marathon, the event’s 30-year sponsor John Hancock reflected the significance of the 2014 race with a campaign focused on  connecting those involved and featuring their unique stories.   With a focus on social media marketing, lead Boston Marathon sponsor John Hancock brought together 30,000 people through a… Continue reading Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute