Mid January saw Beats by Dr release the latest instalment of its ongoing, global ‘Above the Noise’ initiative with a set of spots starring some of the world’s stand-out winter athletes. Leverages February’s Winter Olympic Games in Korea, the Beats creative is fronted by snow sports stars such as iconic US snowboarder Shaun White,… Continue reading Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
Tag: Beats By Dre
Neymar & Serena Williams Join Actor Michael Williams In Beats By Dre’s Latest #AboveTheNoise ‘Sleep’ Spot
An epic new Beats By Dre four-minute commercial revolving around a bed time story sees Serena Williams and Neymar Jr from the latest sound-themed creative in the brand’s ongoing #AboveTheNoise initiative. The spot’s narrative sees actor Michael K. Williams tell his niece a bedtime story to help her fall asleep. He opens with… Continue reading Neymar & Serena Williams Join Actor Michael Williams In Beats By Dre’s Latest #AboveTheNoise ‘Sleep’ Spot
Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Four days ahead of his blockbuster bout with Floyd Mayweather Jr, Beats is leveraging the fight and its endorser deal with Conner McGregor with a new campaign aiming to show that the UFC star is #AboveTheNoise. The campaign is led by a hero film, Conor McGregor: Dedicated #AboveTheNoise, featuring the reigning UFC lightweight champion… Continue reading Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
BeatsBy Fre teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage. This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
Anthony Joshua & Beats By Dre Team-Up For ‘Be Heard’ Campaign Ahead Of World Title Fight
Led by a hero TV commercial shot on location in North London, Beats By Dre is leveraging its partnership with heavyweight Anthony Joshua ahead of his big world title fight with a campaign extending the Apple-owned brand’s ongoing ‘Be Heard’ marketing platform. Adopting the headphone brand’s now well recognized signature style of matching a… Continue reading Anthony Joshua & Beats By Dre Team-Up For ‘Be Heard’ Campaign Ahead Of World Title Fight
Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews. The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
Beats Assembles Global Team Of Super Star Athlete Ambassadors For ‘Be Heard’ Brand Campaign
Beats by Dre has corralled an impressive team of global sports stars and brand endordsers for a new brand campaign called ‘Be Heard’. The international cast features no less than 23 big name athletes who have been brought together to front a marketing initiative that is spearheaded by a 60-second spot launched on 9… Continue reading Beats Assembles Global Team Of Super Star Athlete Ambassadors For ‘Be Heard’ Brand Campaign
Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Beats by Dr is once again using athlete ambassador led ads to ambush a major sports event and for Euro 2016 it has re-imagined The Prodigy’s famous ‘Firestarter’ music video by replacing the band with a team of soccer star endorsers in a new spot running under its ‘B Ready’ campaign. The central film… Continue reading Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Beats By Dre has packed in a whole lot of Oakland into its new 30-second commercial featuring Golden State Warriors’ star Draymond Green and leveraging interest in the NBA Playoffs In fact, this campaign is partly a mini love letter to the Bay Area (home of the current NBA champs and regular season record… Continue reading Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Beats Br Dre’’s latest sports property ambush is a three-market, three-spot, three-endorser campaign leveraged the Rugby World Cup called ‘The Game Starts Here’. The title references its FIFA World Cup ‘The Game Before The Game’ initiative (see case study) and the approach follows a similar thematic path – one focused on pressure and training.… Continue reading ‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Beats By Dre is leveraging interest in the US Open and in Serena Williams’ attempt to equal the all-time Grand Slam titles record with a multi-product promotion, long-form film called ‘Rise’. Themed around an ‘adversity’ and ‘comebacks’ strand of Serena’s career story, this campaign is about training hard, dedication, determination and commitment in the… Continue reading Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
To misquote Oscar Wild, it seems it’s true that ‘life imitate ads more than ads imitate life’. After all, Australian tennis star Nick Kyrgios foul-mouthed tirade on day three of Wimbledon 2015 mimicked his new Beats By Dre commercial which mocks the tennis rule that ‘audible obscenities are strictly prohibited’. Express yourself by… Continue reading Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
