The last week of December saw Liverpool FC and sponsor NH Foods team up with Michelin starred chef Marcus Wareing to roll out the second round of its ‘Cooking With Champions’ social video series. Following the social media success of the previous ‘Cooking with Champions’ campaign in August 2020, the club and sponsor… Continue reading Liverpool, NH Foods & Wareing Link On ‘Cooking With Champions 2’ Player Cook-Off Challenge
Tag: Athlete Ambassadors
EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
To support the global launch of the latest iteration of EA Sports iconic football gaming franchise FIFA 21, following on from the core campaign led by ‘Official Trailer’ and ‘Next Gen’, the gamesmaker teamed up with agency 20something and production company Kode to create a film series where famous footballers play the game and which… Continue reading EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Nike’s get-the-vote-out campaign’s core piece of creative rolled out on 23 October in the form of a hero ‘You Can’t Stop Our Voice’ spot featuring a strong line-up of the sportswear behemoth’s endorser stable – such as LeBron James, Naomi Osaka and Odell Beckham Jr – to appeal to disaffected US voters. Running under… Continue reading Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Thank You Key Workers – evian & Wimbledon
Evian’s ‘Thank You Key Workers’ was the Official Water of Wimbledon’s 2020 campaign (running in July), based around a ticket/experience giveaway for the 2021 tournament for heroes on the UK’s front line battling the pandemic. Territory: UK Agency: Inside Ideas Group (Creative), Freuds (PR), Procure Worldwide (Influencers), Wavemaker (Media) Objectives … Continue reading Thank You Key Workers – evian & Wimbledon
Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
Dropped just minutes after winning, sportswear behemoth Nike celebrated the Los Angeles Lakers NBA Championship victory with a powerful, blockbuster spot called ‘You Can’t Stop LA’. Airing moments after the Lakers defeated the Miami Heat in Game 6 of the NBA Finals on Sunday night to win the 2020 NBA championship, the 60-second film… Continue reading Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
FanDuel Welcomes Sports Fans Home For The NFL Season Via ‘What Could Be Simpler’ Campaign
FanDuel, the leading US gaming destination, launched a new national campaign to promote the 20/21 NFL season which celebrates the return of fans and promotes a product which it claims makes it ‘absurdly easy to enjoy the games the fans have been waiting so long for’. The campaign, created by BBH New York and… Continue reading FanDuel Welcomes Sports Fans Home For The NFL Season Via ‘What Could Be Simpler’ Campaign
Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’
To coincide with the start of the 2020 IPL, Make My Trip teamed up with the Royal Challengers Bangalore for a new campaign promoting its getaway daily deals on its app. Themed around the fact that, due to the pandemic, this year’s tournament is not being played in India but in a bubble in… Continue reading Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’
Budweiser’s UK ‘Side Hustles’ Docu-Series Looks At Footballer’s Off-Pitch Business Interests
The last week of September saw Budweiser launch a UK football campaign exploring the business ventures of footballers: ‘Side Hustles’ is a new docuseries shines a spotlight on the off-pitch interests of Wilfried Zaha, Eniola Aluko and Tyrone Mings. Side Hustles sets out to give soccer stars an opportunity to show that there’s more… Continue reading Budweiser’s UK ‘Side Hustles’ Docu-Series Looks At Footballer’s Off-Pitch Business Interests
Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola promoted its Zero Sugar product through a new strand of its new ‘Home End’ Premier League Season activation built around a series of social spots starring player ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprising deserving fans by turning up on their doorsteps out of the blue with a special ‘Watch From Home’… Continue reading Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Tom Brady and Rob Gronkowski pull of Tampa Bay Buccaneers’ pyjamas for NFL partner Frito-Lay’s season opening spot which leverages anticipation and excitement around the start of the football season. The Christmas Eve style spoof spot, is narrated by narrated by former running back Marshawn Lynch dressed in a nightgown and cap, seeks to… Continue reading Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
In mid August sports drink Bodyarmor and the United States Tennis Association (USTA) unveiled a new multiyear partnership which saw Bodyarmor Lyte installed as the official sports drink of the US Open Tennis Championships. With the 2020 tournament taking place between 31 August and 13 September, the new sponsorship sees Bodyarmor products distributed to players… Continue reading Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
