Tag: Utility

Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown

The second half of March saw Head Tennis launch a campaign called #HEADTogether which aims to motivate and inspire tennis fans and customers during the coronavirus crisis.   The objective was to provide practical and useful advice to help people to focus on staying healthy and fit during the lockdown.   The main phase of… Continue reading Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown

Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative

Intersport #WorkINS is a social space designed to make people feel welcome, give them a voice and to bring sport indoors for customers and non-customers alike.   #WorkINS, is based around indoor training sessions for sports that usually take place outside or in groups – such as football and running.   It is hosted on… Continue reading Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative

Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis

Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic.   While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis

Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series

Patagonia continued it ongoing ‘Worn Wear’ program, which champions the stories of the real people who genuinely wear the brand’s clothes, with a new campaign led by a fresh four-minute film and which also includes a digital hub and an online video series.   The ‘Worn Wear’ programme itself seeks to keep Patagonia products in… Continue reading Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series

Skoda Sponsors ‘Tour des Femmes’ As A Team Of Women Cycle The Race They Are Banned From

There is no official Women’s Tour de France, but in 2019 13 women rode it anyway, a day ahead of the professional men, and they were supported by Skoda in a campaign was essentially a defiant demand for equality.   The objective was to prove that it was possible, to debunk the critics and the… Continue reading Skoda Sponsors ‘Tour des Femmes’ As A Team Of Women Cycle The Race They Are Banned From

Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’

During the opening weekend of the 2019 Rugby World Cup, New Zealand Rugby beer partner Steinlager opened a laundromat, The Black Laundry, as the focal point of its ‘Colour Yourself Loyal’ campaign which seeks to inspire Kiwis to back their team by showing their true colours by dying their clothes black.   Launched in tandem… Continue reading Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’

Ahead Of The Rugby World Cup The IRFU Launch A Utility To Help Colour-Blind Fans ‘See Green’

Ahead of World Rugby’s 2019 Rugby World Cup, the Irish Rugby Football Union (IRFU) wanted to ensure as many Irish fans as possible could enjoy the tournament action – including the 5% of the population who suffer from colour vision deficiency (the majority classified as ‘Green Weak’). So the governing body teamed up with agency… Continue reading Ahead Of The Rugby World Cup The IRFU Launch A Utility To Help Colour-Blind Fans ‘See Green’

‘Las Batas Mas Fuertes’ Sees Panenka & Xuxu Turn Football Shirts Into Hospital Gowns

Spanish football magazine Panenka teamed up with creative agency We Are Xuxa on an admirable and inventive initiative to turn genuine football shirts into hospital gowns for children.   The idea behind the project was based on the principle that when you wear your favourite team’s jersey you become braver and stronger and that those… Continue reading ‘Las Batas Mas Fuertes’ Sees Panenka & Xuxu Turn Football Shirts Into Hospital Gowns

AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan

As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’.  … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan

Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners

July saw the energy drinks brand Tenzing stage its first-ever Clean Air Run in order to to mark the launch of the company’s new Clean Air Tool for runners.   This new Clean Air Run initiative allows health-conscious runners to attend weekly runs in London alongside a member of the Tenzing team.   The debut… Continue reading Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners

Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves

Jeep Australia launched its first local campaign activating its global partnership with the World Surf League (WSL) called ‘The Road To Hawaii’.   Developed via Melbourne creative agency Dig&Fish and media agency Starcom to complement its global sponsorship of the World Surf League, the multi-channel campaign aims to act as a call to the waves… Continue reading Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves