Frieze 2010 saw long term headline sponsor Deutsche Bank roll out a number of exhibition related initiatives including its ‘Education Space’ and ‘Artist of the Year Award’, but most interesting of all was its free iPhone and iPad app. Developed by weareeverywhere, key features included an interactive map of the fair with a wayfinder… Continue reading Deutsche Bank’s Frieze 201 iPhone/iPad App
Tag: Utility
Wimbledon’s IBM Seer Sees Tennis Through Walls
Official Wimbledon sponsor IBM, which helps inform and provide the tournament organisers (as well as the players, coaches, media and fans) with scientific and technical tools generated a richer tennis experience for live fans too. One of the more interesting recent additions to its Wimbledon campaign has been the IBM Seer. An augmented… Continue reading Wimbledon’s IBM Seer Sees Tennis Through Walls
Orange’s GlastoTag Aims For World Record
Mobile brand Orange continues to offer innovative utilities within its Glastonbury sponsorship programme. It’s well established ‘Chill n Charge’ space has long been the core of the brand’s activation (complete with essential phone charging facilities, image sharing opportunities and exclusive performances). But as the programme evolved other utilities have been added ranging from its website… Continue reading Orange’s GlastoTag Aims For World Record
Sponsor Blossom Hill Wows Wimbledon’s Queuers
The UK’s biggest selling wine brand spent just under £1m to Activative around its 2009 Wimbledon sponsorship. The work is designed to drive sales of it’s rosé varietals through the summer. The June activity supported both the on- and off-trade sectors with refined elements designed for specific channels. Near to the live tennis… Continue reading Sponsor Blossom Hill Wows Wimbledon’s Queuers
