Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Tag: National Basketball Association
Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
As the NBA season reaches the conference finals stage, current champions Cleveland Cavaliers and local tire giant Goodyear announce a new shirt sponsor partnership with an integrated campaign called ‘Drive’. The centrepiece of the new multiyear tie-up will see the rubber company’s famous ‘Wingfoot’ logo adorn Cavs player uniforms from the 2017-18 season … Continue reading Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
To leverage heightened interest around the NBA Playoffs, mid May sees new NBA sponsor Jack Daniels lobby the league for a new franchise in its home town of Lynchburg, Tennessee. The campaign, by agency Arnold Worldwide, is the first activation in the new partnership between the NBA and the Brown-Forman owned brand: one which… Continue reading NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
Shock Doctor Leverages NBA Partnership With Digital/Social ‘A Mouthful of Fearless’ Campaign & Contest
‘A Mouthful of Fearless’, the first activation campaign from the NBA’s new official mouthguard sponsor Shock Doctor, aims to showcase the league’s athletic talent and physical play while simultaneously driving awareness for protective benefits of mouthguards in basketball. The initiative, which spans digital and social content pieces and a fan contest, is fronted by… Continue reading Shock Doctor Leverages NBA Partnership With Digital/Social ‘A Mouthful of Fearless’ Campaign & Contest
BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend
The Bank Of Montreal (BMO) debuts its new NBA Canada sponsorship with a new commercial asking what, if anything, the bank really knows about basketball. The spot, called ‘Bank That Knows Ball‘, revolves around kids on courts across the country sceptically questioning if BMO even knows any basketball terminology or trash talk. The… Continue reading BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend
ESPN & Black Eyed Peas Link On NBA Playoffs ‘Awesome’
Grammy winning musicians The Black Eyed Peas linked up with official NBA broadcaster ESPN for a creative collaboration to promote a special 2015 NBA Playoffs broadcast focused on their new song – This Is Awesome – penned to capture the energy and excitement of the action. In a promotional initiative for its NBA Playoff… Continue reading ESPN & Black Eyed Peas Link On NBA Playoffs ‘Awesome’
NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
It’s impossible for Americans to resist the lure of ‘March Madness’, even the NBA, which could technically be described as the NCAA basketball tournament’s biggest competitor, has embraced college hoops with its own campaign leveraging the 2015 tournament called ‘The Dance Never Ends’. The National Basketball Association (NBA) might well be a direct competitor of… Continue reading NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
‘Ugly Sweater’ MLB & NBA Seasonal Social Contests
It seems no one loves a tasteless Christmas jumper quite like the big US sports league – particularly the MLB and the NBA which both ran festive sweater social media contests. Unsurprisingly, for such image based initiatives these competitions were primarily run across visually-led social media platforms like Snapchat and Pinterest. Major League… Continue reading ‘Ugly Sweater’ MLB & NBA Seasonal Social Contests
BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
The Bank Of Montreal Financial Group (BMO) is amplifying its Toronto Raptors sponsorship via low latency experiential work as Canada’s only NBA team enters the play-offs after its best regular season ever. The bank is taking advantage of the positive sentiment around the team and interest in the higher-profile games with a play-off push… Continue reading BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
Toronto Raptors ‘We The North’ Embraces Difference
In the days immediately before the Toronto Raptors take on the Brooklyn Nets in the play-offs, Canada’s only NBA team rolled out a fresh campaign that aims to unite the nation’s basketball fans by reversing long held perceptions and shattering myths about the franchise’s supposed (non-US) lack of status and validity. Long mocked by… Continue reading Toronto Raptors ‘We The North’ Embraces Difference
Bud Light’s #UpForWhatever Extended To NBA Activation
The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
The NBA has a track record of engaging through social media channels and developing the league via new technology led initiatives and the annual All-Star game has become something of a flagship event for such initiatives. In addition to debut of the NBA All-Star Jam Sessions innovative RFID fan bands (see previous case study),… Continue reading NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
