February in basketball means both the main launch window for new sneakers and the NBA All-Star Weekend and 2014 sees in innovative interactive boost to the event’s annual ‘NBA Jam Session’ in the form of radio-frequency identification (RFID) bracelets. All basketball fans attending the 2014 NBA Jam Session will receive their very own ‘NBA Jam… Continue reading SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
Tag: National Basketball Association
Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
Early February saw NBA partner Foot Locker roll out a new campaign strategically themed around the 2014 All-Star Weekend and led by a TV spot called ‘Disguise’. The humorous US athletic equipment retailer’s new commercial is fronted by NBA stars James Harden and Anthony Davis. It revolves around Harden devising a secret plan to… Continue reading Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
NBA New Season ‘Big Is On’ Youth/Fan Experience Work
It was the rights owner itself that launched the first campaign for the new 2013/14 basketball season, as the National Basketball Association (NBA) rolled out a new pre tip-off campaign called ‘Big Is On’. Led by a major TV commercial, developed by agency Goodby Silvertstein & Partners, featuring cameos from 11 young stars from… Continue reading NBA New Season ‘Big Is On’ Youth/Fan Experience Work
Blazers & Burgerville Win NBA 2013 Partnership Award
The Portland Trail Blazers sustainability-driven limited time burger promotion with local fast food chain Burgerville won the 2013 ‘NBA Team Sponsorship Activation of the Year Award’, The Trail Blazers were recognized for their activation strategy with team partner Burgerville, a popular restaurant chain based in the Northwest offering fresh, locally sourced food. The… Continue reading Blazers & Burgerville Win NBA 2013 Partnership Award
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National Rifle Association sponsored a Sprint Cup race and plastered its logo across the centre of the track and throughout the venue while the US Congress battled… Continue reading JetBlue’s Social Campaign Supports J Collins’ Courage
