Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Tag: Low Latency
Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Led by “RonalDO & RonalDON’T”, Nike is deploying a series of endorser-focused, event-specific responsive ‘Believe…Featuring’ micro-campaigns leveraging player specific Russia 2018 on-pitch actions. The social phase combines animated content recreating career defining on-pitch events with matching interview pieces with the player discussing their approach to these key pressure moments. This strand of the… Continue reading Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
UK betting brand Ladbrokes launched the television strand of its World Cup marketing programme with an old school host country cliché commercial stuffed with stereotypical Russian symbolisms. The creative includes pantomime Russian props from bears called Boris to furry hats and Cossack costumes. Fronted by booming-voiced British actor Brian Blessed, this spot leverages… Continue reading Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
Australian GP Organisers’ Dynamic Digital OOH Work Drives Melbourne F1 Season Opener Anticipation
The Australian Grand Prix Corporation, the organisers of the first race in the new Formula One (F1) season, aimed to build anticipation and excitement ahead of the 2018 Rolex Australian Grand Prix through an integrated campaign led by a dynamic countdown out-of-home campaign. Working with OOH specialist agency Posterscope, the race organisers ran a… Continue reading Australian GP Organisers’ Dynamic Digital OOH Work Drives Melbourne F1 Season Opener Anticipation
Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash
As the European soccer season moves towards its crucial stages, Mid March saw Chelsea Football Club sponsor Carabao launch a player-led GIF series fronted by stars Eden Hazard, Willian and Marcos Alonso. The energy drink’s exclusive GIF series, which was devised by W Communications, was rolled out ahead of Chelsea’s UEFA Champions’ League clash… Continue reading Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash
New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
The new ‘Earn The Fern’ brand platform is a multi-platform initiative supporting New Zealand’s Winter Olympians competing at PyeongChang 2018. The campaign revolves around exploring what athletes have to do to reach the elite level and earn the privilege of wearing the country’s iconic fern symbol. The initiative saw the New Zealand Olympic… Continue reading New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy
Championship club Bristol City FC’s recent social success has largely based on silly, surreal player goal celebration GIFs. The Robins, a club in the second tier of English football, have been steadily growing their social following since the start of this 2017/18 season by working with all of its players to record an official… Continue reading Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy
NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Nike’s marketing partnership playbook now regularly features congratulatory campaigns for athlete ambassadors and/or sponsored teams to celebrate milestone victories and leverage consumer passion at its peak. The tactic is built on pre-prepared content (rather than assets created on the fly in real-time) and the formula follows an established pattern: a spearhead spot (typically debuting… Continue reading NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
Spearheaded by an emotional commercial featuring a young kid playing baseball on his own with the Chicago skyline in the background, Club sponsor Nike activates around the Cubs’ World Series with a hope-fuelled ‘make Someday Today’ campaign. From TV work, digital and social strands, as well as local activations, train warps, out of home… Continue reading Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Late April saw Puma take on official sponsor Adidas and market leader Nike by rolling out the first of the big football footwear campaigns for Euro 2016 with a ‘Play Loud’ spot extending its #ChooseTricks initiative. Promoting the latest edition of its ‘Tricks’ boot range, worn by several of its star player endorsers through… Continue reading Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
Fans everywhere love a ‘David beats Goliath’ underdog story and so do brands – so it is little surprise to see an avalanche of UK tactical, responsive print and social ads leveraging Leicester City FC’s stunning Premiership title. The most famous brand from the city, Walkers, unsurprisingly worked with its long-time brand ambassador and… Continue reading LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
